Where fantasy collides with reality.

Sydney Sweeney returns courtesy of Jimmy Choo, starring in the brand’s Autumn 2025 campaign. It’s been over a year since her initial collaboration with the high-end house, and the Emmy-nominated actress has returned to introduce the new collection in a fourth-wall-breaking concept. Conceived as an “immersive narrative,” the campaign dissolves the boundary between fantasy and reality.

‘This campaign celebrates the transfigurative power of shoes and accessories – how they enable us to become different characters. Glamour, after all, is a state of mind,” comments Creative Director Sandra Choi in a press statement.

The capsule collection includes three signature shoe silhouettes: show-stopping Isa Slingback in zebra print, architectural Scarlett Pump with drop heel, and minimalist Tylor Loafer. Rounding out the collection is the new Bar Hobo Bag. Playing on the “main character energy” theme, the imagery captures Sweeney’s feminine strength and inner ability to grow.