This holiday season, Diesel is shaking up festive fashion with its daring new campaign, “Call Her Santa.” Known for its rebellious spirit and avant-garde style, Diesel replaces the traditional Santa Claus with a modern, chaotic twist—introducing a female Santa who’s anything but merry.
Photographed by Connor Cunningham, the campaign is a creative brainchild of Glenn Martens, Diesel’s acclaimed creative director, and art director Christopher Simmonds. Drawing inspiration from awkward family Christmas portraits, the visuals feature grown-up “kids” demanding luxury gifts, while Santa—now a grumpy, exhausted woman—struggles to keep up with the holiday madness.
The Diesel Holiday Collection 2025 is a celebration of edgy, high-fashion streetwear. Key pieces include Prince of Wales denim, party-ready dresses, and standout footwear, such as the Amber Wedge Sandals and D-Tex lace-up shoes. Diesel’s signature accessories shine through with the scrunched Grab-D Bag, the 1DR Dome Bag, and bold accents like the Oval D Belt, D-Rush Watch, and Spike jewelry.
This campaign isn’t just about fashion—it’s a satirical take on holiday consumerism, blending luxury fashion with Diesel’s signature irreverence. It’s bold, messy, and unmistakably Diesel.
Whether you’re shopping for designer holiday gifts, looking to upgrade your Christmas party outfit, or love moda campaigns that break the mold, Diesel’s latest drop is one to watch.
Explore the complete Diesel Christmas Collection now at diesel.com.
Images Courtesy of Diesel
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