Chloé reintroduces its iconic Paddington bag in a refined Winter 2025 campaign featuring Kendall Jenner. Captured in evocative black-and-white by acclaimed photographer David Sims, the visuals draw inspiration from 1970s French cinema with a contemporary edge.
Styled by Elodie David Touboul, Kendall Jenner embodies effortless elegance, seamlessly integrating the bag into her narrative. She is joined by actress Aimee Lou Wood and K-pop artist Anna from Meovv, each contributing distinct energy and style.
Together, the trio reflects individuality, sensuality, and relaxed sophistication—qualities that defined the original Paddington when it debuted in 2005. Under the creative direction of Chemena Kamali, the bag returns with subtle updates: lighter hardware, a streamlined zip closure, and supple vegetable-tanned leather designed to age gracefully. The signature padlock remains, now reimagined for the modern woman.
Images Courtesy of Chloé
In other campaign news, Burberry Winter 2025 Campaign: A Cinematic Ode to British Elegance
