As winter settles in, London-based lingerie label This Belongs To invites fashion lovers to embrace the season’s intimacy with its latest Winter 2025 Collection. Known for its sustainable ethos and understated sensuality, the brand delivers a capsule that feels like a warm refuge against the biting British cold.
A Cinematic Campaign Rooted in Comfort
Shot by photographer Rosie Bell, the campaign unfolds across the hauntingly beautiful landscape of Dungeness, England. Bathed in early-morning light, the visuals evoke that dreamy moment when leaving the cocoon of your sheets feels impossible. The imagery captures the essence of winter slowness—softness, stillness, and the luxury of not rushing anywhere.
Sustainable Luxury Meets Effortless Design
Crafted from eco-friendly bamboo jersey, the collection prioritizes comfort without compromising style. Expect micro shorts, cut-out tanks, and relaxed silhouettes in interchangeable shades of blue and gray, reminiscent of the British seaside. Each piece is designed for fluid layering, making it perfect for cozy nights or chic lounging.
Celebrating Slow Living
To mark the launch, This Belongs To hosted an intimate evening in London featuring curated canapés by Chef Harriet Kelsey and fragrances from Malin+Goetz. Guests previewed the campaign film, immersing themselves in the brand’s invitation to “sink into softness.”
The Winter 2025 Collection is now available exclusively on This Belongs To’s official website. With its sustainable approach and timeless design, these pieces are more than lingerie—they’re an experience of comfort and elegance.
Images Courtesy of This Belongs To / Rosie Bell
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