Shinee’s Back: K-Pop Trailblazers’ New Album Hard Is Out Now
The Group Celebrates 15th Anniversary With New Music And Three-Night Concert In Seoul
“Known for their strong musicality, unique fashion sense and distinct sound…
SHINee is a group that cannot be overlooked when looking at the history of K-pop” – Rolling Stone
SHINee’s back! The trailblazing K-Pop group marks its 15th anniversary with the release of its brand-new album, HARD, via SM Entertainment [AVAILABLE HERE].
The group’s first new album in over two years, HARD is comprised of 10 tracks with an accompanying video for the punchy, hip-hop dance title track. Watch the music video for “HARD” here:
Longevity of this kind is a rare feat in K-Pop, and as a ‘thank you’ to their legion of fans all over the world, the members ONEW, KEY, TAEMIN, and MINHO released the album track “The Feeling” on Saturday, June 10 – the day of SHINee’s 15th anniversary. The summery, drum n bass-infused anthem brings an uplifting message, looking ahead to the future.
The 10-track album flaunts the breadth of SHINee’s musicality across different genres from rhythmic pop, funk, R&B, and electronica. Highlights include “10X,” a jazzy percussive dance track with a conga influence, “Identity,” an up-tempo dance track with heavy funk bass, and the minimalist R&B mid-tempo “Gravity.”
Several songs from HARD were exclusively performed live for the first time at the group’s first headline concert in almost seven years, SHINee WORLD VI [PERFECT ILLUMINATION], on June 23-25 at the KSPO Dome in Seoul. It follows the celebration for this milestone year that kicked off on May 28 with the special fan concert, 2023 SHINee FANMEETING ‘Every day is SHINee DAY’ : [Piece of SHINE], which was live streamed to a global audience on Beyond LIVE.
HARD is SHINee’s first release in over two years; following the 7th repackaged album Atlantis in 2021. Prior to reuniting for their 8th studio album, SHINee’s members have released solo records to great press acclaim and starred in K-dramas proving their versatility in the entertainment industry.
Album tracklist:
- HARD
- JUICE
- 10X
- Satellite
- Identity
- The Feeling
- Like It
- Sweet Misery
- Insomnia
- Gravity
ABOUT SHINee:
Hailed as the ‘Princes of K-pop’, SHINee has blazed a path of their own ever since they debuted in 2008. Renowned for their musicality, charismatic live performances, and trendsetting style, this multi-award-winning K-pop group have cemented their place in music history with signature hits such as “Replay,” “Lucifer,” “Sherlock (Clue + Note),” “View,” and “Don’t Call Me.”
In a career spanning 15 years with millions of record sales; eight Korean studio albums, and five international tours; SHINee’s place in K-pop culture cannot be underestimated.
