Tommy Hilfiger and Safilo Announce Global Eyewear Partnership with The U.S. Sailgp Team
As the SailGP 2024-25 season takes off, the partnership is a game-changing fusion of sport and style.
AMSTERDAM, THE NETHERLANDS - Томми Хилфигер, which is part of PVH Corp. [NYSE: PVH], and Safilo – one of the eyewear industry’s key players in the design, manufacturing, and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets -, announces a multi-year partnership with the United States SailGP Team as Official Eyewear Partner. Bringing a fresh wave of energy to the partnership, the release includes sunglasses and frames from the TOMMY HILFIGER Eyewear Spring Summer 2025 collection, blending the brand’s “Prep Made Modern” style with the spirit of the open seas.
SailGP is sailing like never before , a high-adrenaline competition that brings world-class athletes from rival national teams to legendary locations, from Auckland to Saint-Tropez and New York. Designed to be worn waterside by U.S. SailGP Team CEO Mike Buckley and his crew, fans worldwide will also see the collection as they enjoy the most exciting race on water.
Furthering TOMMY HILFIGER’s legacy of breaking conventions by merging fashion and sport, the partnership with the U.S. SailGP Team launched globally in November 2024. As the sport rapidly grows in popularity, Tommy Hilfiger and the U.S. SailGP Team will continue to partner in pushing the boundaries of performance, design, and culture during the 2025 Rolex SailGP Championship and beyond.
Designed, manufactured, and distributed by Safilo Group, under license from Tommy Hilfiger, the Spring Summer 2025 TOMMY HILFIGER Eyewear Collection will be available on tommy.com, in TOMMY HILFIGER stores, and in selected eyewear stores worldwide from February 2025.
SUNGLASSES AND OPTICAL FRAMES:
Стиль TH 2200/S: Men’s sporty square sunglasses crafted from bio-based polyamide, incorporating renewable resources like castor oil seeds. The design is customized with the distinctive 40% bio-based rubber polo piqué texture on the temples and finished with the iconic TOMMY HILFIGER flag logo. This style, also suitable for ophthalmic lenses, is available in blue with blue lenses, black/blue with blue high-contrast lenses, gray with gray lenses, blue/red with gray lenses, and black with gray polarized lenses.
Стиль TH 2201/S: Men’s sporty rectangular sunglasses made with bio-based polyamide, incorporating renewable resources like castor oil seeds. The design features the distinctive 40% bio-based rubber polo piqué texture on the temples, accented by the iconic TOMMY HILFIGER flag logo. Suitable for ophthalmic lenses, this style is available in gray with blue lenses, burgundy with gray lenses, black/gray with silver lenses, gray/blue with blue lenses, blue/red with gray lenses, and black with gray polarized lenses.
Стиль TH 2202/S: Men’s sporty, rounded sunglasses crafted from bio-based polyamide, incorporating renewable resources like castor oil seeds. The design features the distinctive 40% bio-based rubber polo piqué texture on the temples, finished with the iconic TOMMY HILFIGER flag logo. Suitable for ophthalmic lenses, this style is available in gray with green lenses, black/gray with red multilayer lenses, blue/gray with gray lenses, gray/blue with blue lenses, blue/red with gray lenses, and black with gray polarized lenses.
Стиль TH 1556/N/S: Men’s bold, squared, sporty sunglasses made with bio-based polyamide and bio-rubber, incorporating renewable resources like castor oil seeds. The design is branded with the iconic TOMMY HILFIGER flag metal logo, prominently featured on the temples. Suitable for ophthalmic lenses, this style is available in black/blue with silver lenses, matte blue with gray lenses, matte red with gray lenses, black/gray with gray lenses, and matte white with gray lenses.
Стиль TH 2204: Men’s sporty rectangular optical frame in stainless steel with temples made from 40% bio-based polyamide incorporating renewable resources like castor oil seeds. The design features the distinctive polo piqué texture on the temples, finished with the iconic TOMMY HILFIGER flag logo. This style is available in black/blue and blue/red.
Стиль TH 2198: Men’s sporty rectangular optical frame crafted from acetate, featuring lightweight and flexible carbon fiber temples with rubber end-tips. The frame is branded with the iconic TOMMY HILFIGER flag logo and offers exceptional comfort with integrated flex hinges for added flexibility and soft silicone nose pads. This style is available in black/red, blue gray/green, and black.
Friends of the brand are invited to join the community and have conversations on social media using #EyeLoveTommy, #TommyHilfiger, @TommyHilfiger, @SailGPUSA, and #SailGP.
# # #
О сайте TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people shaping culture worldwide. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER и TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s, and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were $9 billion in 2023, and the brand is powered by more than 16,000 associates worldwide, present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long-term growth.
About PVH Corp.
PVH is one of the world’s largest fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Кельвин Кляйн и TOMMY HILFIGER. Our over 140-year history is built on the strength of our brands, team, and commitment to drive мода forward for good. That’s the Power of Us. That’s the Power of PVH.
Follow us on LinkedIn, Instagram, X и Facebook.
About Safilo Group
Safilo is a global player in the eyewear industry that has created, produced, and distributed for over 90 years sunglasses, prescription frames, outdoor eyewear, goggles, and helmets. Thanks to a data-driven approach, Safilo goes beyond the traditional boundaries of the eyewear industry: in just one company, it brings together Italian design, stylistic, technical, and industrial innovation, and state-of-the-art digital platforms developed in its digital hubs in Padua and Portland, and made available to Opticians and Clients for an unmatched customer experience. Guided by its purpose of seeing the world at its best, Safilo is leading its Group legacy, founded on innovation and responsibility, onwards towards the future.
With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios located in Padua, Milan, New York, Hong Kong, and Portland to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets high-quality standards. Reaching approximately100,000 selected points of sale worldwide with an extensive wholly owned network of subsidiaries in 40 countries and more than 40 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty-free shops, and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies.
Safilo Group’s portfolio encompasses home brands – Carrera, Polaroid, Smith, Blenders, Privé Revaux, and Seventh Street. The perpetual license Eyewear by David Beckham. Licensed brands include: BOSS, Carolina Herrera, Dsquared2, Etro, Fossil, HUGO, Isabel Marant, Juicy Couture, Kate Spade New York, Kurt Geiger, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, Moschino, Pierre Cardin, PORTS, Stuart Weitzman, Tommy Hilfiger, Tommy Jeans and Under Armour.
The parent company, Safilo Group S.p.A., is listed on Euronext Milan and is organized and managed by Borsa Italiana (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI). In 2024, Safilo Group recorded net revenues of Euro 993.4 million.
About the U.S. SailGP Team
Energized by prestigious new owners and investors across U.S. professional sports, entertainment, and technology, the U.S. SailGP Team is led by co-owners Ryan and Margaret McKillen and two-time world champion Mike Buckley. Seven-time world champion Taylor Canfield is the driver, and the U.S. team has an All-American roster of talented athletes. The Americans are one of 12 national teams in the SailGP global championship that races in iconic locations around the world using identical hydrofoiling F50 catamarans, flying at speeds approaching 60 mph. For more information, visit www.ussailgpteam.com.
