Hockerty Spring Summer 2026 – Earth Colours – Pastel Shades
Hockerty Presents Its First Drop 2026
Earth and Pastel: Bespoke Tailoring Enters a New Era
Men’s fashion evolves towards a more intimate, more conscious, and deeply personal expression. With the launch of its new Spring/Summer 2026 lookbook, Hockerty inaugurates a season structured by drops, starting with a chromatic proposal that redefines contemporary elegance: earth tones and powdery pastels as the foundation of the new men’s wardrobe.
This first launch introduces a visual narrative where calm, naturalness, and individuality become the protagonists.
Light brown linen-cotton herringbone jacket with wide lapel, Chocolate brown long-sleeved rugby pique polo shirt. Loose-fitting beige chinos with pleats.
The Colour as Emotional Language
Inspired by the transition towards soft and natural palettes seen on international SS26 runways, dominated by warm neutrals, delicate pastels, and organic tones, the Earth and Pastel drop proposes an aesthetic balanced between sophistication and lightness.
Sand beige, light camel, taupe, and olive green coexist with sky blue and soft dusty pink, creating combinations designed to accompany the hybrid rhythm of today’s man: from professional settings to more relaxed moments without changing identity.
Tailoring abandons traditional rigidity to embrace a fluid elegance, where colour softens structure and redefines the concept of formality.
Unstructured blazers, lightweight suits, and monochromatic combinations create looks designed to accompany the entire day. Versatility defines this season’s approach.
Sandy linen safari jacket with a collar. Premium stretch beige pinstripe shirt made of breathable cotton. Essential stretch toasted trousers, Hockerty.
Sand-coloured linen safari jacket with a collar. Premium stretch beige shirt with breathable cotton pinstripes. Essential toasty stretch trousers.
New Tailoring for a New Season
The lookbook explores relaxed silhouettes, lightweight fabrics, and versatile combinations that reflect a contemporary vision of tailoring: unstructured blazers, trousers with a natural drape, and shirts designed for daily movement.
The pieces form a modular system in which each element can be reinterpreted to reflect the user’s personal style, reinforcing the brand’s digital and bespoke DNA.
A Chromatic Beginning
Earth and Pastel marks the start of a series of releases that will be gradually revealed during the Spring/Summer 2026 season, each exploring new emotions, palettes, and ways of understanding modern tailoring.
Because today, elegance is not about following trends. It is about designing them to measure.
Light pink three-piece cross suit. Beige linen stretch shirt. Suede and leather penny loafers in brown.
About Hockerty
Founded in 2008, Hockerty is the leading e-commerce platform for bespoke men’s clothing. The brand offers its customers the freedom to design their own garments with a wide range of customisation options, fabrics, and styles, because a unique wardrobe should be within everyone’s reach. Created by three young entrepreneurs who identified an opportunity in the personalised мода market, Hockerty was born with a simple idea: to make bespoke clothing accessible.
What started in a living room, with the support of friends and family, has become a global brand with a clear mission: to offer people the freedom to express their personality through their style, at an affordable price. With teams in Zurich, Barcelona, and Shanghai, Hockerty focuses on quality, innovation, and sustainability. Together with its customers, the brand promotes a world that buys less, buys better, and values lasting craftsmanship.
