e.l.f. Cosmetics and NYLON Unveil “Glow Revived: Flavor in Color, Light, and Touch,” A Monumental, Glow-Drenched Installation at W South Beach for Miami Art Week
A Surreal World of Towering Illuminated Gloss Sculptures by Artists A Surreal World of Towering Illuminated Gloss Sculptures by Artists
Miami Beach, FL – This Miami Art Week, e.l.f. Cosmetics and NYLON debut “Glow Revived: Flavor in Color, Light, and Touch,” a bold, sculptural installation transforming the W South Beach into an oversized, glowing dreamscape. Conceived and created by artists Jules Dudko-Kolodny и Shawn Kolodny, in partnership with experiential studios Kolossal Arts, the installation turns a simple gloss into a monumental landscape: surreal, luminous, and impossible to ignore.
Anchored at the entrance of the W South Beach, visitors will encounter ten 10-foot illuminated teardrop sculptures, each rendered in glossy, candy-bright hues inspired by e.l.f.’s Glow Reviver Melting Lip Balms: Wild Cherry, Peach Ring, Strawberry Shortcake, Cotton Candy, and Yummy Gummy. Behind the hotel, the garden transforms into a glowing labyrinth built from forty towering teardrops, ranging from 4 to 10 feet tall, creating a maze of light, color, and reflection.
“e.l.f. has always operated with a boldness that refuses to shrink itself,” said artists Jules Dudko-Kolodny and Shawn Kolodny. “That ethos aligned seamlessly with our desire to construct an installation that had never been attempted before. This project became a shared commitment to radical scale and unapologetic visibility. An artwork that speaks in the same fearless voice as the brand behind it.”
“Art, like beauty, should be accessible to everyone. That’s the e.l.f. way,” said Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. “We’re excited to partner with NYLON and the talented artists Jules Dudko Kolodny and Shawn Kolodny to bring this installation to life. This collaboration continues our commitment to supporting creators who push creative boundaries and inspire others to express their authentic selves without limitation.”
Jules Dudko-Kolodny is a founder, creative strategist, and cultural storyteller who co-leads Big Shiny Balls and Kolossal Arts, known for turning large-scale ideas into bold, visual cultural moments. Her work spans fashion, technology, and contemporary art, with collaborations across Fortune 500 companies and global fashion houses. A frequent speaker and cultural commentator, her ideas have been featured in Newsweek, Benzinga, and more.
Shawn Kolodny is a Miami-based sculptor celebrated for immersive environments built from polished steel spheres and reflective forms that play with perception, ego, and identity. His work has appeared across major art fairs and in public installations worldwide, as well as collaborations for Taylor Swift’s Eras Tour, House of Creed, Missoni, Lacoste x Soho House, and Four Seasons Hotels.
Kolossal Arts, based in Miami, is a high-end experiential and inflatable design studio known for architecting visually explosive, culturally resonant environments for artists and global brands.
Photos Courtesy of Oscar Jordan for BDG
About Glow Revived: Flavor in Color, Light, and Touch
In this immersive environment, Jules Dudko-Kolodny and Shawn Kolodny reimagine e.l.f. Cosmetics’ Glow Reviver Melting Lip Balm is a field of monumental “drops,” fifty sculptural forms rendered in glossy, saturated PVC. Activated by touch, they glow and gently sway, transforming a beauty product into a spatial, interactive experience. The installation challenges traditional boundaries between cosmetics, design, and architecture, proposing beauty as a site of exploration, embodiment, and emotional connection.
ABOUT e.l.f. COSMETICS
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture, and connects communities through positivity, inclusivity, and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip, and face by bringing together the best of beauty, culture, and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty-free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.
ABOUT W South Beach
Located on Collins Avenue in Miami Beach, W South Beach is a premier oceanfront destination and one of the W brand’s most celebrated U.S. properties. Following a $30 million renovation in November 2020, the hotel boasts 357 enhanced guest suites, a 9,540-square-foot AWAY Spa, and two signature pools—WET and Mini WET—accompanied by five private bungalows and poolside cabanas. Unique amenities include South Beach’s only rooftop basketball, tennis, and pickleball courts at THE COURTS, as well as an impressive art collection featuring works by Jean-Michel Basquiat, KAWS, Rachel Feinstein, and more. The property also features a state-of-the-art, 360-degree projection-mapped ballroom and three versatile meeting studios. For more information, visit www.wsouthbeach.com or follow on Instagram @wsouthbeach
