In Prada’s Days of Summer 2026 campaign, Bella Hadid and Liu Wen lounge on sand dunes that hover above the city skyline. Shot by David Sims under the creative direction of Ferdinando Verderi, the images marry beachside ease with urban precision—airy white dresses, sleek black slips, and sharp red heels that turn the everyday into something quietly unforgettable.
Sunbathing has rarely felt so deliberate. In Prada’s latest Days of Summer 2026 campaign, Bella Hadid stretches across dunes that appear to float high above the rooftops, the city’s grid visible just beyond her toes. It is a vision of escape that refuses to leave the metropolis behind—one where sand drifts against steel and the horizon line bends to the will of the imagination.
Photographed by David Sims and shaped by campaign creative director Ferdinando Verderi, the pictures are crisp, almost architectural. Bella wears a white dress cut from the lightest cotton, its hem brushing the sand like foam on a wave. The fabric catches the light with a soft sheen, moving as though stirred by an unseen breeze. Nearby, a sleek black slip clings to the body with the quiet confidence of evening wear worn at noon. Oversized shirts fall open at the collar, revealing collarbones warmed by an invisible sun. These are clothes that understand the body’s need for space and breath.
Accessories speak with equal authority. Structured leather handbags rest half-buried in the dunes, their clean lines a counterpoint to the shifting grains. Woven totes sit ready, practical yet refined, while sharp red heels planted in the sand add a flash of color that feels both unexpected and inevitable. Liu Wen appears in parallel frames, her presence anchoring the surreal scene with the same effortless poise.
The campaign draws on Prada’s long-standing talent for making the familiar feel new. Here, the brand’s signature precision meets a softer, more languid mood—summer not as a distant idyll but as a state of mind you can slip into between meetings, between blocks, between breaths. The contrast is pure Prada: calm layered over chaos, softness against structure, the beach lifted into the sky so that the city below can remember what it feels like to slow down.
In these frames, Bella Hadid does not simply model the season. She invites it in—sand between the toes, skyline at her back—and reminds us that the most luxurious escapes are the ones we create right where we stand.
Изображения любезно предоставлены Prada
В других новостях, касающихся рекламных кампаний бренда, Miu Miu L’Eté 2026: Golden Hour Editorial Campaign
