Calvin Klein, a leading name in luxury fashion and designer underwear, has announced Rosalía as the face of its Fall 2025 campaign. The Spanish singer-songwriter, known for her genre-defying albums El Mal Querer e Motomami, brings her bold estilo to the brand’s latest intimate apparel collection.
Captured by renowned fashion photographer Carlijn Jacobs, the campaign showcases Calvin Klein’s Icon Cotton Modal line, blending minimalist fashion with surreal aesthetics. Rosalía appears in striking visuals – posing in a bathtub with a snake and styled in baggy denim layered over Calvin Klein underwear, reflecting the brand’s signature mix of urban fashion and modern sensuality.
“Calvin Klein underwear has been a staple in my closet for years. I love the brand, and it’s an honor to be part of this campaign – it feels like a moment of closure,” said Rosalía.
This marks Rosalía’s first collaboration with Calvin Klein, following her recent appointment as global brand ambassador for New Balance. She joins a lineup of celebrity fashion influencers featured in recent Calvin Klein campaigns, including Bad Bunny, Jeremy Allen White, and Camila Morrone.
Founded in New York City in 1968, Calvin Klein is part of PVH Corp., which also owns Tommy Hilfiger. The brand includes several lines: CK Calvin Klein, Calvin Klein Jeans, Calvin Klein Performance, and Calvin Klein Underwear. According to PVH’s latest financial report, Calvin Klein saw a 5% increase in revenue, reaching $980 million in Q2 of its fiscal year, highlighting its strong position in the global moda market.
Images Courtesy of Calvin Klein
In other campaign news, Roberto Cavalli X SKIMS Brings Up Limited-Edition Swimwear
