GANNI has launched its Spring/Summer 2026 campaign, channeling the liminal space of seasonal anticipation into a vivid narrative of discovery and self-expression.
The Creative Team and Inspiration
Photographed by Harley Weir and styled by Vanessa Reid, the campaign draws from the Danish summer house where creative director Ditte Reffstrup grew up. This personal touch infuses the visuals with a sense of nostalgia and transition.
A Setting of Maximalist Comfort
The imagery unfolds within a country home featuring eclectic interiors and familiar domestic elements. Gentle sunlight streams through windows, evoking the shift from one season to the next and fostering an atmosphere ripe for personal revelation.
Maggie Maurer as the Archetypal GANNI Girl
Model Maggie Maurer takes center stage, personifying the brand’s ethos of bold confidence. The campaign highlights those pivotal interludes where opportunities emerge, enthusiasm builds, and fresh chapters begin.
Reflections from Ditte Reffstrup
“Summer has always been a time of discovery for me. Those echoes of childhood stay with you and shape who you become. With this collection, we wanted to turn those fleeting moments into something lasting,” Reffstrup stated.
The collection is available for purchase on the GANNI website.
Images Courtesy of GANNI
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