Magda Butrym

Magda Butrym

Magda Butrym is a Polish luxury fashion brand founded in 2014 by designer Magda Butrym, who still serves as creative director. Known for blending modern femininity with vintage-inspired details, the brand’s signature aesthetic fuses romantic, rose-adorned elegance with confident tailoring. Butrym launched her label with an unconventional approach, collaborating early on with independent artisans across Poland to infuse her collections with hand-crafted elements — delicate hand-knitted lace from regional craftswomen and hand-plaited leatherwork became hallmarks of the label.

After its 2014 debut in Warsaw, the brand’s refined take on sensual, contemporary romanticism quickly gained international traction. By merging Slavic cultural heritage with modern luxury appeal, Butrym filled a niche in the global fashion landscape. The brand celebrated its 10th anniversary in 2024 with the “Decade of the Rose” campaign featuring Polish supermodel Małgosia Bela. In 2025, Magda Butrym collaborated with H&M on “Femininity in Bloom,” which sold out quickly. The brand has a store at 140 Wooster Street in SoHo, New York. For SS27, Magda Butrym makes its NYFW debut as a new addition to the official schedule.

For more details about NYFW shows, click here.