Betsey Johnson launches the Fall 2025 Collection with acclaimed actress Christina Ricci as the face of the collection. Known for her iconic air of gothics, Ricci is bringing a bold cinematic presence to what is to be seen as the latest from the brand – one that celebrates theatricality, contrast, and individuality.
The collection displays the signature flair of Betsey Johnson for drama and edge. Highlights include a sweeping, black gown with feathered trim and a powerful look with a leather jacket worn over a tiered cage skirt – each look is a balance of glamour and estilo.
Ricci’s slick, pin-straight locks of hair and blunt bangs add a sombre mood to the campaign, captured in evocative imagery of the hair in black and white. One highlight portrait pictures Ricci next to Johnson, emblematic of the creative collaboration between muse and designer.
Accessories have a whimsical role and sparkling embellishments and unexpected props, from candy machines to carousel horses, serve to underscore the brand’s irreverent spirit and imagination history.
The Fall 2025 campaign reconfirms Betsey Johnson’s position at the crossroads of moda, fantasy, and self-expression.
Images Courtesy of Betsey Johnson
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