Kylie Jenner is not a person who fades into the background of cameras, and her new campaign of Khy x HYDRA is just that. The aggregate capsule has combined a unique blend of architecture with tailoring, which is sharp and architecturally level-headed, and smooth-flowing. It is offered in pieces that are authoritative and versatile to wear. Otherwise dressed in taupe trenches and smooth, cropped cuts, Kylie is a representation of power and fascination.
Among the most impactful images of the Khy x HYDRA campaign, there is the one where she is holding a black cat in her hands, which increases the feeling of cinematic enigma. The products in the five-piece collection redefine wardrobe essentials by featuring three outer layers and two skirts that transcend and rise above trends, carrying them from season to season for the wearer.
Sellers offer the Relaxed Trench Coat, which is pinched at the waist for a custom fit, the Cropped Parka, ideal as a layering piece, and the Short Trench, which can be tight in fit but can be transformed into a loose one. The Button-Front Maxi has a polished finish on the side of the skirt, whereas the Structured Mini can easily change to day or evening chic.
Upon reflection on the project, Jenner referred to the collection as powerful and effortless. While relating her work to Hydras’ founder, Anna Gloria Flores explained that the collaboration is a system of material resilience, the way that rainwear was reinvented as rugged, sleek, and undeniably fashionable.
Khy x HYDRA capsule will be exclusively sold on Khy.com on September 18 and will be sold between 118 and 323. The line covers the XXS-4X range, which demonstrates its inclusivity and adaptability.
Images Courtesy of Khy
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