The singer-songwriter spends a day and a night at 15 Place Vendôme for the latest chapter of a collaboration the hotel has been running with the Los Angeles brand since 2021
Charlotte Lawrence fronts “24 Hours in Paris,” the new campaign from Frame and the Ritz Paris, which follows the singer-songwriter and actress through a day and a night at the hotel on Place Vendôme and across the city. Told through a mix of documentary-style footage and stills, the campaign moves through quiet moments at the hotel, drives, music sessions and late-night dancing.
Lawrence, 26, released her debut album Somewhere in June 2025 and spent early 2026 on the road supporting Sombr. She is the latest face in a Frame campaign series built around the personal worlds of people who already wear the label – a casting logic that puts a working musician in a hotel suite rather than a model on a set.
Frame’s Ritz Paris Capsule Leans on Hotel Codes
The clothes are the collaboration’s familiar register, pushed toward evening. Lawrence wears the Ritz Suede Smoking Jacket, a tan piece with a relaxed shape, self-tie belt, and Ritz Paris detailing, alongside the Ritz Velvet Slippers, the Ritz Satin Pajama Shirt and Pant, and a Ritz cashmere scarf. The unisex “If Found, Please Return to Ritz Paris” sweatshirts come in light blue and brown with tonal embroidery.
That sweatshirt line is the sharpest thing in the capsule – it sells the idea of having stayed there, which is what hotel merchandise is actually for. The jacket, slippers and pajama set do the same work with more fabric and, presumably, more margin.
Frame has shot these chapters in-house before. Co-founder and chief creative officer Erik Torstensson shot the fourth collection with model Rebecca Leigh Longendyke, and Alasdair McLellan lensed the second on the Brooklyn Bridge in New York. Frame has not disclosed photography or direction credits for “24 Hours in Paris.”
Why the Ritz Paris Partnership Keeps Returning
The collaboration is now five years old and has outlasted most fashion-hotel tie-ups. It began in September 2021 with a 22-piece capsule, the first time the Ritz Paris had worked with a fashion brand. Scale and price have moved since: the fifth drop, released in April with Lou Doillon, ran to 30 limited-edition pieces priced $148 to $1,298 and reached 18 Frame stores plus boutiques and department stores globally. Resale told the early story – varsity jackets from the first collection were listing online for as much as $5,000 by the following year, WWD reported.
Where New York Shoppers Have Found It
Para o Nova Iorque customer, the capsule has run through the city’s two obvious doors. Frame and the Ritz Paris opened two-week shop-in-shops at Neiman Marcus and Bergdorf Goodman on Dec. 3 for the fourth chapter, and Bloomingdale’s currently lists a FRAME x Ritz Paris edit of cashmere sweaters, graphic sweatshirts, silk pajamas and tailored jackets. New York distribution for this chapter has not been announced.
Paris gets the launch. Frame and the Ritz Paris take over the Ritz Paris Boutique in the hotel’s gallerie at 15 Place Vendôme from Friday to Sunday, with the full collection, campaign content, sweets from Ritz Paris Le Comptoir and a gift with purchase while supplies last.
Lawrence will not be there for the last day. Her tour listings put her at Zilker Park in Austin on Oct. 11.
Images courtesy of Frame
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