COS

COS

COS (Collection Of Style) is a Swedish-British fashion brand in the H&M Group, founded in March 2007 when it first opened on London’s Regent Street with a catwalk show at the Royal Academy. The brand retails contemporary minimalist clothing for women and men at mid-range prices, with a design ethos of pieces made to last beyond the season, a focus on craftsmanship, and sustainably sourced materials. The brand’s marketing strategy has long sought to associate it with art and design.

COS made its NYFW runway debut in September 2022 and has presented a collection there every subsequent September, marking four consecutive appearances through the Autumn/Winter 2025 show. For AW25, the brand presented a “study in contrast, materiality and craftsmanship” — its fourth consecutive September NYFW appearance — with a palette of black, navy, steel-grey, and soft neutrals, pony-effect textures, supple leather, and heritage-inspired checks. AnOther Magazine described it as “an architecture of ease.” COS has 259 stores in 47 countries and sells online in over 38 countries.

For more details about upcoming NYFW shows, clique aqui.