Perrier-Jouet House of Wonder: Fill Your World With Wonder
On Monday afternoon (11/27), Katie Holmes, the epitome of sophistication, graced the streets of NYC, capturing the essence of Perrier-Jouët’s allure. She was spotted in downtown Manhattan, where a chic, floral-powered bicycle delivered a curbside trove of fresh florals and champagne, courtesy of Perrier-Jouët. The actress, adorned in a pistachio-green monochrome top and Ulla Johnson jeans paired with an oversized leather jacket by Tove, was pictured graciously accepting this elegant gift, adding a touch of glamour to the vibrant streets.
This stylish scene sets the stage for the Perrier-Jouët campaign, “Fill Your World With Wonder” which strives to embody the unity of art, nature, and champagne. The campaign unfolds in an immersive floral-forward pop-up named “Perrier-Jouët House of Wonder” nestled at Hudson Yards in New York City. Open for ticketed consumers aged 21 and above from December 1-2, the pop-up invites guests to explore the convergence of nature, art, and champagne, echoing the champagne house’s rich history rooted in the symbolism of flowers.
In collaboration with FLOWERBX, a female-led floral design company “Perrier-Jouët House of Wonder” curates an experience inspired by Maison Belle Epoque in Epernay, Champagne. Visitors can delve into this ethereal world and witness the campaign film, featuring award-winning French actress Mélanie Laurent and directed by the visionary Show Yanagisawa. The exterior of the exhibition is adorned with an interactive mural by artist BKFoxx, translating the campaign’s message – “it all starts with a flower.” Notably, FLOWERBX ensures sustainability within the space by using compostable and recyclable flowers.
Whitney Bromberg, FLOWERBX CEO & Founder and Creative Floral Director for House of Wonder, expressed her honor in working with Perrier-Jouët, an iconic name deeply passionate about the world’s natural beauty. She noted that “Perrier-Jouët House of Wonder” stands out as one of the most unique concepts, creating an ethereal world that inspires all who enter to connect with nature.
Perrier-Jouët extends the celebration beyond the pop-up by partnering with FLOWERBX and Cocktail Courier to offer a premium gifting experience. Featuring a bespoke paper bouquet and Perrier-Jouët Blanc de Blancs, this offering is available nationwide for a limited time starting Nov. 30. New Yorkers can enchant their friends and family with this unique champagne and flower pairing, delivered sustainably same-day in Manhattan by DoorDash on Perrier-Jouët flower-powered bikes from Nov. 30 through Dec. 2.
The campaign, “Fill Your World With Wonder,” unfolds in the United States from November to December 2023, engaging audiences through various touchpoints such as paid social, immersive out-of-home advertising, experiential events, and owned and earned media. Kristen Colonna, Vice President Marketing Accelerator at Pernod Ricard USA, praised Perrier-Jouët’s dedication to art, nature, and champagne during the festive season. She emphasized Maison’s core DNA, appreciating nature as art, and expressed pride in delivering this message to champagne lovers in the US through an innovative 360 activation.
As Maison Perrier-Jouët actively pursues a more sustainable future in Champagne, they recently announced a sustainability initiative coordinated by the Mission Coteaux, Maisons et Caves de Champagne-World Heritage, dedicated to enriching biodiversity in Champagne. This initiative complements environmental efforts undertaken by Perrier-Jouët for over a decade, including an experimental regenerative viticulture program deployed on 32 hectares of its vineyard, with plans to extend it to the entire vineyard by 2030.
This winter, Perrier-Jouët returns to Design Miami/ in December, unveiling its latest artistic partnership with Fernando Laposse — “The Pollination Dance.” This collaboration further illustrates the intersection of art and nature, aiming to inspire people to reconsider their relationship with nature through a piece that emphasizes humankind’s equal importance to all other species on Earth.
The story of Maison Perrier-Jouët, dating back to 1811 with Pierre-Nicolas Perrier and Rose-Adélaïde Jouët, is a testament to a shared love of art, nature, and Champagne. Passed down through generations, this legacy influences Perrier-Jouët at each stage in the creation of its wines. The iconic Japanese anemone motif, introduced by Emile Gallé in 1902, is woven into the campaign, serving as a visual and poetic reminder that “it all starts with a flower.”
To view the campaign film, read more information on “Fill Your World With Wonder” and reserve your tickets for “Perrier-Jouët House of Wonder” visit Perrier-Jouët’s official website and follow @perrierjouet.
In honor of the Maison’s new campaign “Fill Your World with Wonder” celebrating biodiversity and sustainability, Perrier-Jouët has partnered with DoorDash and Cocktail Courier to curate a premium gift set of fresh, local florals from female-led, Earth-first florist Flowerbx, alongside its award-winning Blanc de Blancs cuvée. This offering will be available nationwide for a limited time from November 30th – December 1st.
Those in NYC will have an opportunity to attend an immersive floral dreamscape, “Perrier-Jouët House of Wonder,” at Hudson Yards on December 1-2nd.
