Starter, the iconic sportswear brand, is making Super Bowl history with the launch of the Starter x Bad Bunny collaboration jacket. This is the first time ever that Starter has collaborated with a Super Bowl halftime performer, and the first time the NFL has released a Spanish-language Super Bowl jacket. In other words: this isn’t just merch, it’s a MOMENT.
“This is THE most collectible piece dropping this year for the Super Bowl, hands down. What an amazing opportunity to bring a living legend like Bad Bunny together with the ultimate symbol of fan pride, the Starter satin jacket, bringing two icons together to make Super Bowl history,” said Carl Banks, 2x Super Bowl Champion and President of GIII Sports, who holds the license for Starter.
A Historic Collaboration at the Intersection of Sports and Culture
The jacket celebrates Bad Bunny’s trailblazing halftime performance while merging Starter’s legendary sports heritage with global music and street culture. This groundbreaking collaboration represents more than just a piece of apparel; it symbolizes the evolution of Super Bowl culture and its embrace of diverse voices and communities.
For decades, Starter has been synonymous with authentic sports fandom, creating iconic satin jackets that became staples of hip hop culture and street style in the 1990s. Now, by partnering with Bad Bunny, one of the most influential artists in the world, Starter is bridging generations and cultures in a way that feels both nostalgic and forward-thinking.
Design Details That Tell a Story
Featuring “Super Tazón” (which translates to Super Bowl in English), the jacket pays homage to Super Bowl LX host city, San Francisco, with an embroidered Golden Gate Bridge on the right chest, while Bad Bunny’s name is boldly stitched across a football patch on the left. A commemorative back design completes the piece, anchoring this historic moment at the intersection of football, fashion, and Bay Area energy, fused with Bad Bunny’s distinctive aesthetic.
The choice to feature “Super Tazón” in Spanish is particularly significant, as it acknowledges and celebrates the massive Spanish-speaking fanbase that has helped make the Super Bowl a truly global event. Bad Bunny, who has consistently celebrated his Puerto Rican heritage throughout his career, brings authenticity and cultural pride to this collaboration.
Where Sports Heritage Meets Street Culture
The Starter satin jacket has long been more than just sportswear; it’s a cultural artifact that represents team loyalty, regional pride, and personal style. In the 1990s, these jackets became must-have items in hip hop culture, worn by everyone from neighborhood fans to chart-topping artists. By bringing Bad Bunny into the fold, Starter is continuing this legacy while expanding its reach to a new generation of fans who appreciate both sports and music culture.
Bad Bunny’s influence extends far beyond music. He has become a fashion icon known for pushing boundaries and challenging traditional masculinity through his bold style choices. His involvement in this collaboration adds cultural significance, elevating the jacket from team merchandise to a collectible fashion piece.
San Francisco: The Perfect Backdrop
The incorporation of San Francisco’s iconic Golden Gate Bridge into the design is a thoughtful nod to the host city’s rich cultural tapestry. San Francisco has long been a hub of innovation, diversity, and creative expression, making it the perfect setting for this historic collaboration. The city’s vibrant Latino community and its embrace of progressive culture align perfectly with Bad Bunny’s message and artistic vision.
Availability and Exclusivity
The jacket retails for $300 and is available now exclusively at the Starter x NFL Pop Up (217 Powell Street, San Francisco) and the Starter booth at the Super Bowl Experience. For fans nationwide, a new Starter x Bad Bunny drop will be available on Starter.com on Monday.
Given the historic nature of this collaboration and the limited availability, this jacket is expected to sell out quickly. For collectors and fans alike, this represents a unique opportunity to own a piece of Super Bowl history that bridges sports, music, and cultural significance.
A Performance to Remember
Word on the street is that Bad Bunny might be rocking this jacket during his halftime performance, so keep your eyes peeled. If he does wear it on stage, it will undoubtedly cement this jacket’s place in Super Bowl lore and likely make it one of the most sought-after pieces of sports memorabilia in recent memory.
Bad Bunny’s halftime show is already generating massive anticipation, as he becomes one of the few artists to headline the Super Bowl halftime show while performing primarily in Spanish. His performance is expected to celebrate Latin culture, music, and identity on one of the world’s biggest stages.
More Than Just a Jacket
This collaboration between Starter and Bad Bunny represents a shift in how sports leagues and brands approach fan engagement and cultural representation. By creating a product that specifically celebrates Spanish-speaking fans and Latin culture, the NFL and Starter are acknowledging the diversity of their fanbase and the important role that Latino communities play in American sports culture.
The Starter x Bad Bunny jacket is more than a commemorative item; it’s a statement piece celebrating the convergence of sports, music, 패션, and cultural pride. Whether you’re a Bad Bunny fan, a Starter collector, or a Super Bowl enthusiast, this jacket represents a historic moment that transcends traditional boundaries.
Don’t miss your chance to own a piece of history. Visit the Starter x NFL Pop-Up in San Francisco, or check Starter.com on Monday for the nationwide drop.
