NYLON House in the Desert Presented by Matrix & DJ Set by Diplo B2B HUGEL
NYLON hosted the return of NYLON House in the Desert at Desert International Horse Park in Coachella Valley, CA. Presented by Matrix, the event unveiled a new KATSEYE partnership and set the tone as the unofficial kickoff to music’s biggest festival celebration, drawing a star-studded crowd and delivering a high-energy DJ set by Diplo B2B HUGEL.
This year’s theme, NOCTURNA, transformed the desert into an after-dark, fashion-driven experience inspired by moonlit ritual and untamed instinct. The immersive celebration brought together music, movement, and style in a seductive atmosphere that brought the dance floor alive. Guests enjoyed an immersive beauty experience with Matrix’s photo-worthy moments and exclusive product giveaways, and relaxed in the Trident Tri-Different speakeasy lounge. Partygoers captured their glowing skin with Neutrogena®’s Hydro Boost Water Gel, while e.l.f. kept their eyes.lips.festival-ready at their immersive 뷰티 experience. Skechers kept guests comfortable in their lounge and Sally Hansen made sure guests’ manicures were elevated.
“What we’re building with NYLON – across membership, events, and a community rooted in 음악 and culture – really comes to life in moments like NOCTURNA. We turned the desert into something special after dark, but more importantly, you can feel how much the NYLON ecosystem is growing every time we activate,” said Bryan Goldberg, CEO of BDG.
VIP attendees included: KATSEYE, Rauw Alejandro, Olivia Holt, Damson Idris, NAV, Big Sean, Rachel Zoe, Rich The Kid, Ariana Maddix, Rei Ami, Karrueche Tran, Michael Evans Behling, Ella Balinska, Kenzie Ziegler, Amber Rose, Chloe Cherry, BINI, Evan Ross, Montana Tucker, Kendall Washington, Andreina Santos, Madison Pettis, Gabi Moura, Brandon Edelman, Tiffany Baira, Kelly Berglund, Adam Sevani, Noah Fearnley, Shanina Shaik, Sheynnis Palacios, and more.
Presented By Matrix
Matrix and NYLON invited guests into an immersive world where nourishment and next-level softness take center stage, heroing the brand’s Food For Soft Oil. The activation debuted a new partnership between Matrix and KATSEYE, offered product giveaways and gave guests the perfect photo-worthy backdrops.
Additional Sponsors
About Trident
Guests were invited to experience the Trident Tri-Different Lounge, a speakeasy-inspired listening bar where sound, flavor, and atmosphere collide—encouraging guests to step beyond the familiar and discover something new.
About Neutrogena
Neutrogena invited party-goers into an immersive moment showcasing the weightless hydration of Hydro Boost Water Gel. Set inside a glowing, neon-blue installation designed to make skin look lit-from-within, guests could explore the iconic formula and capture their fresh, dewy skin in a high-impact, camera-ready photo moment.
엘프 코스메틱 소개
e.l.f. returned to NYLON HOUSE with an immersive experience spotlighting its iconic Glow Reviver Melting Lip Balm. Step into the juicy world of e.l.f.—fully stocked with everything you need to perfect your pout. Whether you’re striking a pose or getting glam, you’ll leave eyes.lips.festival-ready. Can’t make it to NYLON House? e.l.f. brought the experience to you, livestreaming its fan-favorite lip lineup on Twitch via @elfYOU.
About Skechers
Skechers brought AERO Burst running shoes to NYLON House, inviting guests into an immersive lounge to experience comfort that performs with every step.
About Sally Hansen
Sally Hansen hit the desert! Elevate your look with two new Insta-Dri collections: dreamy Flower Powder and high-voltage Electric Feels. From fan-favorite Perfect Press-Ons to signature care, we’re keeping your nails flawless through every set. Drop in for a quick mani, exclusive nail art, and photo-ready moments, plus premium giveaways you won’t want to miss.
