Taking cues from the captivating charm of Villa Nellcote in the early ’70s – a time known for its creative freedom, indulgence, and a sense of mystery – the campaign is set against the sun-drenched walls of a Belle Époque villa. It beautifully balances the tension between sensuality and restraint, the idea of being present while also wanting to escape.

Grace Hartzel embodies this vibe perfectly as a free-spirited muse, bringing to life the intimacy, sensuality, and lavish ライフスタイル of that era, all while highlighting the quiet 美 of the French Riviera in the off-season.

“With these images, I aimed to capture the off-season essence and the feelings of escape and freedom that characterized the French Riviera in the early ’70s – a time when creativity, indulgence, and pure hedonism came together. Grace infused the campaign with her own sensuality, rebellious spirit, and vibrant energy, making it distinctly her own.”