Miu Miu Kecantikan has officially unveiled its latest fragrance, “Miutine,” with acclaimed actor Emma Corrin – best known for their role in The Crown – as the face and global ambassador of the campaign. The scent is positioned as a rebellious reinterpretation of classic women’s perfumery, embodying Miu Miu’s signature spirit of irreverence, youthfulness, and originality.

Corrin shares in the brand’s press release: “The scent represents all the aspects that I treasure and respect the most in myself and others – rebellion, expression, originality. It’s one for the free spirits.” This aligns with Miu Miu’s unconventional “it girl” aesthetic, which the campaign seeks to amplify through bold visuals and messaging.

Crafted by master perfumer Dominique Ropion, “Miutine” draws inspiration from the irreverent nature of the Miu Miu girl. The fragrance composition features a vibrant blend of bright citrus top notes, a floral heart, and a deep, earthy base of oakmoss and patchouli. Ropion describes the scent as “a harmony of mischievous freshness and opulent sensuality,” combining sweet gourmand elements with sophisticated feminine florals to create a modern twist on the Chypre fragrance family.