FARM Rio returns to its roots with AS CARIOCAS, a new campaign that frames the label’s latest drop as a homecoming shaped by the joy, movement and warmth of Brazil’s fashion scene. Co-founded by Rio de Janeiro native Katia Barros, the brand places the city back at the center of its visual and emotional language.
AS CARIOCAS Brings Resortwear and City Dressing Into Focus
Titled AS CARIOCAS, the campaign moves between resortwear ease and polished urban dressing. Drawing on Rio’s sun-soaked streets, collective scenes, and shimmering coastline, the collection honors the women who embody the city’s spirit. The imagery unfolds with motion-blurred scenes and saturated color, giving the campaign the feel of an impressionist composition while staying true to the brand’s playful identity.
Breezy Silhouettes, Tropical Prints, and a Copacabana Capsule
The collection centers on breezy silhouettes Dan statement prints, spanning voluminous dresses Dan tropical patterns designed to move from beach days to dinner plans. Also included is a souvenir-inspired capsule built around the iconic Copacabana print, extending across limited-edition totes, cups, stationery, and clothing pieces.
Katia Barros on the Spirit Behind the Collection
“AS CARIOCAS is all about the women we have been inspired by and created for since day one,” Barros shares. “A love note to the beauty and joy they bring, sometimes with nothing more than a dress, wherever they are in the world.”
The collection launches this March.
Images Courtesy of FARM Rio
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