H&M
September 17, 20268:00 PM BST (Europe/London)
DoubleTree by Hilton London KensingtonLondon
EndsSeptember 17, 2026 9:00 PM
OrganizerBritish Fashion Council (BFC)

Event Details
H&M
H&M is one of the world’s largest fashion retailers, the Swedish fast-fashion giant founded in Västerås in 1947 by Erling Persson, with more than 4,000 stores worldwide. Beyond its core high-street business, H&M is known for its designer collaborations — landmark partnerships with Karl Lagerfeld, Versace, Balmain, Erdem and Rabanne among them — and for its sustainability programmes, including the H&M Foundation’s Global Change Award and the H&M Design Award for emerging fashion graduates. H&M’s presence on the London Fashion Week schedule reflects its growing engagement with the fashion calendar and its platform for designer partnerships. At LFW September 2026, H&M presents a catwalk across menswear and womenswear at 20:00 on Thursday, closing the opening day’s runway programme, by invitation only. The show signals H&M’s deepening relationship with London fashion, and its late-evening slot closes the first day of the SS27 season.
For more details about upcoming LFW shows, click here.
Series
Part of
Pekan Mode London
remains one of the world’s most influential fashion showcases, bringing together established British labels, emerging talent, international buyers, and global media. Organised by the British Fashion Council, the show highlights London’s reputation for creativity, experimentation, and cultural relevance. The runway presentations featured a strong mix of heritage brands and […]
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Map and Directions
DoubleTree by Hilton London Kensington
100 Cromwell Rd, South Kensington, London SW7 4ER, London