Bare Necessities, a renowned retailer known for its inclusive lingerie and swimwear selections, is excited to announce a groundbreaking partnership with Emmy-nominated producer, best-selling author and celebrated activist Padma Lakshmi. Together, they are launching the “Padma x Bare Necessities” collection, an exclusive collection of lingerie, loungewear and swimwear dedicated to empowering women at every stage of life.
This marks Bare Necessities’ first-ever collaboration with a celebrity, bringing Padma Lakshmi’s unique vision and passion for lingerie into the spotlight. The “Padma x Bare Necessities” line features a vibrant mix of edgy bras, elegant swimsuits, luxurious loungewear, and stylish cover-ups. Each piece reflects Padma’s rich global influences and personal style, meticulously designed to enhance the confidence of women everywhere.
In this groundbreaking collaboration, the “Padma x Bare Necessities” intimates collection effortlessly captures the essence of uniqueness and memorability. Drawing from her extensive travels and passion for lingerie, Padma Lakshmi brings a wealth of global influences to the designs, featuring rich textures and intricate prints. The collection ranges from sleek, edgy bras and swimsuits to luxurious loungewear and chic cover-ups, each piece a reflection of Padma’s diverse experiences and insights.
Padma states, “Lingerie is such a personal, intimate part of one’s wardrobe, and I’ve certainly gathered a lot of ideas for how I’d build a collection over the years. I’ve modeled a lot of lingerie in my career, and I’m very particular about what works and what doesn’t work. When Bare Necessities approached me with the idea, I thought this would be a fun, creative challenge. I wanted a nice mix of everyday staples, as well as a couple of pieces that felt a little dressier and sexy.”
For the construction, Padma worked alongside the specialists at Bare Necessities to create what best suits a variety of shapes. “I designed a collection that I feel works on everybody, but I wanted to give special attention to women with a larger bust size.” Padma continues, “I hope the collection encourages women of all ages and sizes to feel sexy and feminine. Lingerie isn’t just the purview of 20-somethings with perfect bodies. I feel more confident in my body today than I ever did when I was that age modeling lingerie. I’m hoping that women will treasure these styles, and use them in a variety of ways, in and out of the bedroom.”
Bare Necessities and Padma Lakshmi: A Synergistic Collaboration:
This partnership between Padma Lakshmi and Bare Necessities is a celebration of femininity, aiming to inspire confidence in women of all ages and body types. It represents a perfect fusion of style, comfort, and inclusivity, with each piece in the collection crafted to be cherished and showcase the blend of Padma’s innovative design and Bare Necessities’ expertise in lingerie.
Pam Rice, Chief Merchandising Officer at Bare Necessities, expresses her enthusiasm about the collaboration: “We at Bare Necessities are thrilled to join forces with the incredible Padma Lakshmi on this exclusive collaboration. Our proven commitment to inclusivity and accessibility aligns seamlessly with Padma’s passion for the lingerie category. This collection is about empowering every woman, no matter age or body type, to embrace her own journey, in every stage of life. We believe in celebrating both versatility and femininity in our lingerie collections, and this partnership with Padma is a testament to that shared vision”
The “Padma x Bare Necessities” collection stands out for its impeccable quality, sophisticated styling, and meticulous fit. Padma worked closely with the design team at Bare Necessities, focusing on every detail to ensure each piece meets the highest standards of lingerie excellence. The launch of this collection is a significant milestone in the lingerie industry, providing a rich array of choices that honor the individuality and personal journeys of women everywhere.
The launch of “Padma x Bare Necessities” at the Crosby Hotel is not just an introduction of a new line but a celebration of women’s empowerment, style, and comfort. This collaboration invites women to explore and embrace their femininity with confidence, no matter their age or body type, making it a truly transformative addition to the world of fashion.
About Bare Necessities:
For over 20 years, Bare Necessities has been dedicated to making every moment spent in a bra extraordinary. This commitment is evident in the comprehensive range of sizes available, which go beyond what is typically found off the rack. The brand carefully selects brands and styles that make wearers feel amazing, stocking only the most effective solutions for optimal support. Recognizing that while size is a good starting point, the true key to comfort is an excellent fit. From the Bra Fit Finder tool to the team of in-house Bra Fit Experts, Bare Necessities is geared towards uplifting everyday comfort and confidence.
About Padma Lakshmi:
पद्मा लक्ष्मी is an Emmy-nominated producer, television host, food expert, and a New York Times best-selling author. She was named one of Time Magazine’s 100 Most Influential People in 2023. Lakshmi created and received Emmy nominations for the Hulu series “Taste the Nation,” which won a James Beard Foundation Award for Visual Media – Long Form. She also hosted and executive produced 19 seasons of Bravo’s Emmy-winning series “Top Chef,” earning five nominations for Outstanding Host for A Reality-Competition Program.
Beyond her television career, Lakshmi co-founded the Endometriosis Foundation of America (EFA) and serves as an Artist Ambassador for the American Civil Liberties Union (ACLU), focusing on immigrants’ rights and women’s rights. Additionally, she was appointed a Goodwill Ambassador for the United Nations Development Programme (UNDP). Her contributions to social causes and media have been recognized with several awards, including the 2018 Variety Karma Award, the 2016 NECO Ellis Island Medal of Honor, and a TIME100 Impact Award in 2023.
