Building on the success of its debut in 2024, Keqiao has reaffirmed its commitment to international collaboration by returning to Milan Fashion Week®—one of the world’s most prestigious fashion platforms. On September 24, 2025, the historic Galleria Meravigli in Milan hosted a captivating collective runway show, marking a significant milestone in the ongoing dialogue between Chinese textile innovation and Italian creative excellence.
This event is part of a three-year strategic partnership between Keqiao, a leading textile district in Shaoxing, Zhejiang Province, and the National Chamber of Italian Fashion (CNMI). The collaboration stands as a model of cultural and industrial exchange, merging the strength of China’s manufacturing heritage with Italy’s avant-garde design sensibilities. In an era of increasingly globalized fashion, this initiative reflects a shared vision to build meaningful bridges across cultures and industries.
Keqiao has evolved beyond its role as a textile powerhouse to become a hub of innovation and emerging design. Following its international breakthrough in 2024, the district now presents a new wave of designers who blend craftsmanship, contemporary aesthetics, and forward-thinking creativity.
The runway featured four fast-rising Chinese brands:
- Uncoded (founded by Miao Ho in 2022) channels modern femininity through tailored precision and airy elegance.
- Pinhui by Pinhui Zhao offers refined, everyday wear with clean lines and confident silhouettes.
- Roseocean by Zhao Shiwei fuses urban culture with Eastern influences, creating a dynamic and expressive style.
- Xunruo stands out for its experimental approach, exploring both material and conceptual boundaries.
Keqiao’s inclusion in the official Milan Fashion Week® calendar underscores its growing influence in the global पहनावा ecosystem. This return not only strengthens its international presence but also signals its ambition to become a key player on the world stage, where tradition meets innovation and East meets West.
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