Bluebella Unveils New Valentine Campaign Star, Lauren Wasser
Award-winning lingerie brand Bluebella unveils model Lauren Wasser as the brand’s new Valentine’s campaign star, launching on 7वां January.
Entitled ‘Love Letters’, this unique campaign champions self-love in the purest form. The campaign, which centres around female narratives celebrates the best of ourselves, honouring each of our personal journeys to self-acceptance and confidence.
Love Letters shares Lauren’s journey to appreciating, and ultimately loving her body and is an invitation for the Bluebella audience to respect and love themselves.
“This campaign is about owning yourself, something I feel that I really embody. I think that’s what makes us all unique and special in our own way. It’s important to embrace who you are, and everything that you’ve gone through, this is part of life’s journey which helps create and craft the person that you are right now.”
Founded in 2005 by Emily Bendell, Bluebella was born from a simple idea to create luxurious and sensual lingerie for self-assured women. Bluebella believes that beautiful lingerie shouldn’t only be reserved for special occasions, so have set out to design collections that are at once elegant, and endlessly wearable.
“Love Letters is an invitation to celebrate loving ourselves. Lauren embodies the core values that Bluebella stands for, bravery, honesty and intelligence. She is a hugely successful model and athlete in her own right, and an inspirational advocate across everything she does. We believe that her journey to loving herself, will encourage our audience to do the same.” Emily Bendell, Founder, Bluebella
Bluebella, renowned for its uniquely modern take on sensual lingerie for the everyday, offers stunning underwear sets for the Valentine’s season. Styles include new designs and colourways in their iconic embroidered silhouettes.
Love Letters featuring Lauren Wasser launches on 7वां January and will be available at www.bluebella.com and their pop-up store, 22 Floral Street, Covent Garden, London.
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Founded in 2005 by Emily Bendell with a simple yet profound vision at its core: to deliver luxurious and sensual lingerie, underwear, and nightwear to self-assured, पहनावा-forward women. Bluebella is a multi-award winning lingerie brand that has paved the way for more realistic beauty standards, and accessible luxury in the lingerie industry.
About Lauren Wasser
Lauren Wasser embodies resilience and strength, transforming personal tragedy into a powerful message of hope and advocacy. In 2012, at 24, Lauren faced menstrual toxic shock syndrome (mTSS), a bacterial infection that almost took her life and ultimately led to the loss of both her legs. Although the experience shattered her, Lauren’s determination and love for her family motivated her to persevere. She returned to modeling and continues to train as an athlete and actress. Known as “the girl with the golden legs,” Lauren has also become an outspoken activist, raising awareness for mTSS prevention and inspiring countless others with her story and unwavering spirit.
