Global music sensation Rosalía est heating up the holiday season as the star of Calvin Klein’s latest underwear campaign, a bold celebration of confidence and sensuality. Known for her fearless artistry and genre-defying sound, the Grammy-winning icon brings that same energy to the fashion world, delivering visuals that are nothing short of mesmerizing.
Shot by acclaimed photographer Carlijn Jacobs et stylisé par Helena Tejedor, the campaign is a masterclass in contrasts—strength meets vulnerability, minimalism meets drama. Each frame tells a story: in one, Rosalía commands attention with a sleek silhouette illuminated by a halo of light; in another, she emerges from water, Calvin Klein’s Icon Cotton Modal pieces clinging like a second skin, exuding raw power and elegance. Perhaps the most daring image features her entwined with a snake, a striking symbol of transformation and allure.
Calvin Klein’s holiday edit isn’t just about sous-vêtement—it’s about attitude. The brand’s signature designs, reimagined in soft cotton modal, blur the line between everyday essentials and statement pieces. On Rosalía, these looks transcend functionality, becoming armor, art, and an extension of her unapologetic persona.
Calvin Klein Holiday Underwear campaign captures the essence of modern sensuality: bold, authentic, and effortlessly iconic. Rosalía doesn’t just wear Calvin Klein—she embodies it.
Images Courtesy of Calvin Klein
Dans d'autres nouvelles de la campagne, BTS Star Jung Kook in Calvin Klein’s Fall-Winter 2025 denim campaign
