MAC Cosmetics has officially announced Grammy-winning pop sensation Chappell Roan as its newest Global Brand Ambassador, marking a major moment for both the beauty industry and the rising star. The partnership kicks off with worldwide campaigns in 2026, promising theatrical visuals and unapologetic self-expression that align perfectly with MAC’s inclusive ethos: “All Ages, All Races, All Genders.”
Why Chappell Roan and MAC Are a Perfect Match
Known for her maximalist beauty aesthetic, Roan has become a cultural icon through bold makeup looks that celebrate queerness, drag, and fearless individuality. Her statement on the collaboration says it all:
“Partnering with MAC feels full circle. This brand has always made space for people like me; since day one they’ve embraced art, queerness, drag and self-expression.”
This isn’t Roan’s first brush with MAC. The brand previously supported her standout looks at the MTV VMAs, Saturday Night Liveet le 2025 Grammys, cementing a creative relationship that now evolves into a global stage.
Inside Her First Campaign
Chappell Roan’s debut campaign, shot by legendary photographers Inez & Vinoodh, is a modern take on androgyny. Makeup artist Andrew Dahling crafted a look featuring:
- Cloud-white complexion with erased brows
- Cool Teddy lip combo for a striking finish
- Eyes built with cool greys and deep blacks, evoking cinematic drama
- Chunky frosted-tip glitter lashes for a playful, hyper-feminine twist
Dahling describes the aesthetic as “powerful, graphic, and unmistakably her,” drawing inspiration from film-noir monochrome et 1930s military references, layered with Roan’s signature high-glam style.
MAC’s Vision for the Partnership
Nicola Formichetti, MAC’s Global Creative Director, calls Roan “one of the most exciting and powerful artists of this generation—a true creative force who uses beauty as bold, emotional storytelling.” He emphasizes that Roan embodies authenticity, queer joy, and fearless self-expression, values that have been at the heart of MAC since its inception.
What’s Next?
Expect exclusive surprises, high-octane glamet boundary-pushing campaigns throughout 2026. This collaboration signals MAC’s continued commitment to championing diversity and artistry in beauté—while giving fans a front-row seat to Roan’s theatrical transformations.
Images Courtesy of MAC Cosmetics
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