Creative Direction
Stefan Djokic
Son
Pentu
Cheveux
Artistic Director Efi Davies and the TONI&GUY Session Team using label.m Professional Haircare
Make up
Bobana Parojcic
Production
Sandra Djokic
Fonderie
Alex Pérez Moya
Special thanks to
Conseil britannique de la mode
Sheryn Akiki
Julia van IJken
Benjamin Whitley
Sofia Surla
Gripvan
Arcola Theatre
Stefan Djokic has since grown as a notable independent voice in European fashion, and this 2022 DiscoveryLAB presentation remains a significant early marker of the sculptural, body-conscious aesthetic that continues to define the brand's identity in 2026.
Stefan Djokic and the London Fashion Week DiscoveryLAB Platform
The British Fashion Council’s DiscoveryLAB initiative was established to give emerging and independent designers a credible, high-visibility platform during London Fashion Week. For the Spring/Summer 2022 season, the program brought together a carefully curated group of designers whose work demonstrated genuine creative ambition and a distinct point of view. Stefan Djokic was among those selected, and his inclusion signaled a growing recognition of his ability to translate complex structural ideas into wearable, visually compelling garments.
Born in Serbia and trained across Europe, Djokic brings a rigorous, architecturally informed sensibility to his work. His design language is rooted in a deep understanding of the body as a three-dimensional form, and his collections consistently explore the tension between structure and fluidity, restraint and sensuality. The DiscoveryLAB presentation gave him the opportunity to communicate that vision to an international audience of buyers, editors, and press at one of the fashion calendar’s most closely watched events.
The Spring/Summer 2022 collection was filmed at the Arcola Theatre in East London, a venue whose raw industrial character provided a purposeful counterpoint to the precision and polish of the garments themselves. That deliberate contrast between setting and subject is characteristic of Djokic’s broader aesthetic intelligence, where context is never incidental but always part of the creative statement.
The Creative Team Behind the DJOKIC Spring/Summer 2022 Presentation
A fashion presentation of this caliber is always a collaborative endeavor, and the team assembled for the DJOKIC Spring/Summer 2022 collection reflects a high standard of craft across every discipline involved.
Creative direction was handled by Stefan Djokic himself, ensuring that every visual and conceptual element of the presentation remained tightly aligned with the brand’s identity. The soundtrack was composed by Pentu, whose audio work contributed a mood and pacing that reinforced the collection’s sculptural tension without overpowering it.
Hair was entrusted to Artistic Director Efi Davies and the TONI&GUY Session Team, working with label.m Professional Haircare products. The results were precise and considered, complementing the garments rather than competing with them. Makeup was created by Bobana Parojcic, whose work added a clean, editorial quality to the overall visual composition.
Production was coordinated by Sandra Djokic, whose organizational work provided the logistical foundation that allowed the creative vision to be fully realized. Casting was led by Alex Perez Moya, whose selections brought the right range of presence and physicality to the models chosen to carry the collection. The project also benefited from the support of the British Fashion Council and several key collaborators, including Sheryn Akiki, Julia van IJken, Benjamin Whitley, Sofia Surla, Gripvan, and the Arcola Theatre team.
The Aesthetic Identity of DJOKIC and Its Significance in Contemporary Fashion
What distinguishes DJOKIC as a brand is not simply a recurring visual signature but a coherent and evolving design philosophy. Stefan Djokic works consistently within a sculptural, body-conscious framework, crafting garments that respond to the architecture of the human form with an almost engineering-like precision. His Spring/Summer 2022 collection demonstrated this ethos with clarity, presenting pieces that balanced strong structural silhouettes against an underlying sensuality in cut and material choice.
For a global audience that follows fashion as both an art form and a cultural signal, collections like this one carry particular relevance. They represent the kind of independent, vision-driven design work that tends to shape the broader direction of fashion even when it originates outside the largest commercial houses. Djokic’s positioning within the London Fashion Week DiscoveryLAB context placed his work in direct conversation with that tradition of influential independent practice.
Since this 2022 presentation, the brand has continued to develop its identity with greater visibility and international attention. The Spring/Summer 2022 collection now serves as a documented reference point for understanding how Djokic’s aesthetic commitments were already fully formed at this relatively early stage of his public career. For students of fashion, buyers tracking emerging talent, and readers with a serious interest in the direction of European design, the DJOKIC Spring/Summer 2022 presentation remains essential viewing.


