Katseye Unveils New Single, "Touch” Along With Official Video
Track Is From Group’s Debut Ep, Sis (Soft Is Strong), Set For August 16 Release Via Hybe X Geffen Records
Premiering August 21, Netflix Docuseries “Pop Star Academy: Katseye” Tells Story Of The First Global Girl Group Formed With Kpop Artist Development Methods
(July 26, 2024 – Santa Monica, CA) , After making a bold entrance with their aptly titled first single “Debut,” KATSEYE retours avec “Touch,” a song that reveals the group’s softer side. Delicate vocals from the six members are paired with dreamy ethereal tones as they ponder the complexities of love, wounded feelings and rediscovering one’s self-worth. The track was produced by Blake Slatkin, Cashmere Cat, Omer Fedi and Taka Perry. Listen to “Touch” Ici.
In the official video for “Touch,” a citywide search is underway for KATSEYE’s Yoonchae who has reportedly gone missing. KATSEYE’s strong bond of sisterhood and vibrant performance shine in the video, which was directed by Cody Critcheloe (Demi Lovato, Kylie Minogue, King Princess) and shot in Los Angeles. Fans who look closely will spot a few Easter eggs that nod to the dream charms that symbolize each member’s unique qualities. View Ici.
KATSEYE – the first-ever global girl group formed using KPOP artist development methodologies – will appear in the Netflix docuseries “Pop Star Academy: KATSEYE” premiering August 21. With unprecedented access, the series will be a compelling portrayal of the journey to global stardom, including insight into the unique training and development program from HYBE and Geffen Records. The series was directed by Nadia Hallgren (Becoming) and produced by HYBE, Interscope Films and Boardwalk Pictures.
“Touch” is the second single from KATSEYE’s premier EP, SIS (Soft Is Strong), scheduled for August 16 via HYBE x Geffen Records. The EP’s title reflects one of KATSEYE’s core beliefs – Soft Is Strong – and also nods to the sisterhood they’ve forged, despite coming from immensely different cultures. The six members of KATSEYE are: DANIELA (USA); LARA (USA); MANON (Switzerland); MEGAN (USA); SOPHIA (Philippines); and YOONCHAE (South Korea). Pre-save the EP Ici.
Rolling Stone placed “Debut” on its “Songs You Need to Know” playlist upon its release last month. In ce feature, Teen Vogue noted, “‘Debut’ is KATSEYE’s official introduction to the world and sees the group taking mainstream pop head-on.” Popdust said, “Their vocal diversity makes ‘Debut’ an exciting listen- starting strong and building throughout its entirety.” Praising the official video, Billboard observed, “the sure to be summer bop is full of sass and top notch choreo that we would expect from the talented group of six.” Directed by Gregory Ohrel and shot in Medellin, Colombia, the video amassed over three million views in less than a week. View Ici.
Vogue declared, “KATSEYE’s members are out to change the look and sound of modern pop as we know it.” PEOPLE said, “Feminine, powerful and unique is the only way to describe the hot new girl group that is KATSEYE.”
À propos de HYBE x Geffen Records :
In February 2021, HYBE (formerly Big Hit Entertainment) and UMG’s Geffen Records officially announced their strategic joint venture partnership , an unprecedented collaboration between an esteemed U.S. record label and the leading K-pop and entertainment lifestyle platform company, brought together to create the world’s first U.S.-based, global girl group modeled on the world-renowned K-pop training & development system. This marked the first time a U.S. record label and a K-pop entertainment company were uniting to combine their expertise in artist discovery and development, and music production to assemble, develop, and introduce a group from ground zero. The November 2021 announcement of the first-ever HYBE x Geffen Global Girl Group Audition that followed kicked off the historic JV. Combining HYBE’s global expertise to lead the discovery, training, and development of the group, fan content production processes, and engagement with fans around the world, with Geffen Records’ extensive industry network and partners to oversee the music production, marketing, and global distribution operations, the JV aims to debut a new girl group that will transcend national, cultural, and artistic boundaries.
À propos de HYBE :
HYBE, rebranded from Big Hit Entertainment in March 2021, is a global entertainment lifestyle platform company that seeks boundless expansion in order to innovate the music industry. Ever since, HYBE has been expanding its multi-label system including BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, HYBE LABELS JAPAN, NAECO, while HYBE AMERICA also manages its affiliate labels including Big Machine Label Group. In addition to the label business, HYBE established an integrated structure with its solution business that creates concert, video content, game, original story, and retail, as well as a platform business through Weverse, a global fandom platform. Composed of its three headquarters based in Korea, Japan, and the US, the company works towards bringing innovative change throughout the global music industry.
À propos d'Interscope Geffen A&M :
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman & CEO John Janick, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M is part of Universal Music Group, the world’s largest music company.
