Narma

Narma

House of Narma is a multi-disciplinary design house and atelier founded by Saudi designer Noof Al-Rasheed, based between London and Dubai. The name blends “Nar” (fire) and “Ma” (water), symbolising the balance and harmony at the heart of the brand and, as the house describes it, transcending cultural boundaries much like the concept of yin and yang. Established from an admiration for feminine culture, craftsmanship and regional heritage, Narma operates as a made-to-measure atelier where ideas are born and explored before becoming garments; its work includes embroidered Agal necklines and pieces built around what it calls graceful movement.

The house positions itself at the intersection of contemporary collectibles, cultural storytelling and traditional craft, and has drawn attention for translating heritage techniques into a contemporary luxury idiom. At DFW SS27 Narma appears in the showroom programme by appointment, presenting the collection directly to regional and international buyers. The made-to-measure model means buyers encounter finished, client-ready garments rather than a wholesale sample range.

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