HACCHIC COUTURE

HACCHIC COUTURE

HACCHIC COUTURE is the haute-couture line of Hacchic Group, a fashion house with Vietnamese roots whose design philosophy draws on a Japanese-inflected pursuit of purity, équilibre and timeless elegance. The group operates three lines — Hacchic Couture, Hacchic Blush and Tralinh — spanning haute couture, bridal and evening wear, and it has built a global clientele through made-to-measure craftsmanship. For SS2027 the brand presents its “Atlantis in Bloom” collection at the Qiantan 31 Performing Arts Center, the Neri&Hu-designed cultural venue in Pudong’s New Bund district that has become a regular Shanghai Fashion Week satellite stage.

HACCHIC’s presence reflects the growing international participation in the Shanghai calendar, particularly from Asian houses seeking access to the Chinese luxury and bridal market. The brand’s couture positioning — hand craftsmanship, elaborate embellishment and occasion dressing — places it in a different commercial register from the ready-to-wear labels that dominate the main schedule, and its New Bund 31 slot gives it a theatrical setting suited to couture presentation.

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