CURVE NEW YORK Reunited Intimate Apparel Industry at Javits Center
Curve featured over 200+ international lingerie brands across 3 major North American cities this summer. Exhibiting brands united to show SS25 collections and creative activations like fashion shows, wellness programming, and speed dating for buyers & retailers to connect.
New York, NY -The Curve New York trade show brought the world of intimates together with categories including lingerie, swim, and athleisure from over 200+ brands at the Javits Center on August 4-6, 2024. Buyers and industry flocked across coasts this summer to place orders on the industry’s best brands in Spring/Summer 2025 collections. Curve provided retail buyers and industry professionals with opportunities to create new businesses, discover upcoming designers, network, and attend VIP events.
Considered the leading trade show for intimate apparel and swimwear in North America, Curve, a division of Comexposium, is held bi-annually in New York and Los Angeles, as well as annually in Paris with partner show Salon International de la Lingerie. Additionally, a Canadian regional summer show, Curve Montreal, takes place on August 11-12th, 2024. Buyers and Press can register for Curve’s final show in Montréal August 11-12th, 2024 ici.
“Our New York show was an absolute success. It was phenomenal to be in the River Pavilion at the Javits Center once again with many returning brands such as Simone Perele, Aubade, Cosabella, CALIDA, Ana Ono, and many others.” CEO of Comexposium US, Raphael Camp states.
“A great highlight this season was the entrance of our new brands. We introduced over 30 new brands to the Curve show floor this season and have significantly broadened the selection for buyers at Curve shows and will continue to do so. For instance, Maison Louve from France presented an inclusive range of luxury lingerie, with a collection that was colorful and sophisticated while accessory brand, Apeeling showed the growing market of accessories in this world of intimate apparel with its line of pasties and body jewelry. Curve embraces all facets in the world of lingerie and intimates. We take pride in being a premier destination for a diverse and exciting range of options for all our attendees, introducing them to a myriad of brands from across the globe” says Raphael Camp.
“New attractions for our attendees this season included a contest collaboration with London-based show Wonderland featuring a fantastic group of British brands, like Heist, Enerji London and Cottonreal, to name just a few, all joined Curve New York from across the pond! Buyers voted on their favorite of the 10 brands, and the winner will be chosen and awarded a booth at Curve New York in February 2025. The Wonderland collaboration gave exposure to smaller British brands, offering them an opportunity to generate business in America”, mentioned Camp.
Curve New York also presented its first-ever bridal booth highlighting trends for brides from a myriad of its exhibitors, offering perspective of how boutiques can integrate new brands and bridal accessories amidst the upcoming bridal season. Also new to the show floor, a boudoir show featuring burlesque dancer Pearls Daily, who modeled several brands presenting at Curve. The activation provided entertainment while inspiring shop owners on styling tips for frequently shopped items. “While all these new exhibits are entertaining and fascinating, they also do serve higher purposes to continue to engage and inspire our audiences.” Camp remarks.
“Eveden has been a valuable partner at our New York shows presenting daily runways and our Fit School workshops with Freddy Zappe. Our other panels were incredibly innovative, including tips on customer care with a panel of experts in the lingerie field, and inventory planning. This season for the first time, we began Speed Dating between our VIP buyers and selected brands. This allowed our brands to have meaningful conversations and ample networking time with our special buyers.” Camp noted a special appearance that occured at the New York show as well, “We’re especially grateful for the guest appearance of Jos Berry, owner of Concepts Paris who stopped in to host a discussion on industry trends and what will be trending for seasons to come!”
Camp speaks about the notable takeaways from the show. “Buyers priority when they come to Curve is to observe the trends that brands are setting. This season in the Spring/Summer 2025 collections, we saw many neon & bright colors that welcome the eccentricity of the Summer. Buyers will then take these fashion directives back to their stores and relay the trends to their retail shoppers. That’s how it all starts.”
Special Events at Curve
Between market appointments, attendees were able to enjoy panels, keynote discussions, and lavish activation experiences. Topics included:
- The Secret Sauce for Consistently Driving Sales Results in Lingerie co-moderated by Michelle Krick of The Modern Retailer, and Brady Hansen, Director of Sales at Clientbook.
- Inventory Planning: How to Thrive Rather than Survive hosted by Michael Alic, Management One
- Signs of Change: Hosted by Jos Berry, owner of Concepts Paris
- Fit Workshops & Bootcamp: Revolutionize Retail Success by Learning How to Fit Every Body Type hosted by Freddy Zappe (of Elomi, Fantasie, Freya, and Goddess).
Clientbook sponsored the keynote event, The Secret Sauce for Consistently Driving Sales Results in Lingerie, for buyers, and featured industry specialists who shared insights and strategies for improving lingerie sales.
Curve NY also featured a massage activation hosted by World Spa, where attendees enjoyed complimentary 15-minute chair massages to relax and enhance their show floor experience, between appointments.
Curve NY also hosted “Speed Dating” sessions for the first time in Curve’s history, which provided a unique networking opportunity for new brands and buyers to connect.
Jos Berry, owner and creative director of Concepts Paris joined Curve New York, hosting an exclusive panel for select exhibitors on industry trends and what to look out for in 2025-2026.
New Brands at Curve
Buyers were presented with 30 upcoming, new-to-market brands and designers at our New York August 2024 show. Accessory brand, Appeeling entered Curve vivaciously with their body-positive boutique pasties along with body jewelry; and Maison Louve presented a taste of French Haute Couture with artisanal and on-measurement designs.
Other brands introduced as the Curve NY Class of 2024 included: &HER, BEWICKED, Caramì, Cisô Atelier, Donella, Eva Bitzer, Fürstenberg, Imbali, Just Sexy Lingerie, Raggianti, Láu De Lá, LETI FITWEAR, Little Women, Lokal Swim Co., Main Street
Loungewear, Maison Close, Odette Ancel Paris, Okko, Olive Surf, Seco Seco, SKULPT, SKYTIGHTS, The Bloomi, The Little Bra Company, Timer Lingerie, Weiss, and ZHILYOVA.
Collaborations at Curve
- Lingerie Briefs Salon Curve continued its collaboration with Lingerie Briefs at this season’s NY show. The Lingerie Briefs Salon shined a spotlight on emerging lingerie brands curated by this esteemed lingerie-focused outlet.
- Bridal Booth A curated Bridal Booth at this season’s show where renowned brands including Aubude, Lise Charmel, Cosabella, Mucci and others, displayed to inspire elegance and romance for the wedding season
- Pearls Daily Boudoir Activation Actress, burlesque dancer, and model, Pearls Daily graced the Curve NY showfloor to give live performances wearing several Curve exhibiting brands. View Pearls’ social media ici.
- Curve NY x Wonderland A debut collaboration with the London-based intimates trade show, Wonderland, at the New York event featured 10 established British brands, selected as competition Each brand displayed pieces from their collections and while buyers voted for their favorite brand, entering themselves into a competition to win the displayed look from the winning collection. The brand with the most votes will be awarded a complimentary booth at Curve NY’s February 2025 show.
- Eveden Runways Eveden Inc. specialists in fuller figure and fuller bust lingerie and swimwear, hosted daily runways in their booth #1119 showcasing the latest SS25 trends. Eveden boasts a strong portfolio of brands including, Freya, Fantasie, Elomi, and Eveden also hosted daily Fit School sessions for attendees to gain hands-on experience to make every fit a victory!
- Revealed Issue #11 Made for lingerie lovers, dive in to read about industry takes from professionals, the breakdown of lingerie trends, specialty Curve retailers, and emerging insights to keep on your radar. Copies of the print magazine were available at the show for buyers. Gracing the cover of this issue was the winner of the Revealed contest, Carami. Read Revealed Issue #11 ici!
About Curve
Courbe is the leading trade show for intimate apparel and swimwear in North America, with events in New York, Los Angeles, and Montreal. Top brands, buyers, & industry influencers come to Curve to create business relationships and learn about the latest fashion trends and industry shifts. Curve is produced by the Comexposium Group.
About Comexposium
Comexposium Group, a world-renowned event management company, proudly stands among the industry leaders in organizing events and fostering communities around
professional activities and passions. With solid expertise, Comexposium offers a diverse range of over 150 events, catering to professional and general audiences, spanning more than 10 key sectors.
Whether in the realm of Retail, Digital, Healthcare, or Fashion, Comexposium distinguishes itself by creating exceptional experiences that bring together key players from each sector. Their extensive portfolio of events includes trade shows, exhibitions, conferences, and various innovative formats, providing a fertile ground for networking, exploration, and business opportunities.
Through their commitment to excellence and profound understanding of the needs of each community, Comexposium can deliver high-quality events tailored to the latest trends and constantly evolving demands. Their meticulous attention to detail is evident in every aspect of their productions, from impeccable finishes to rich and inspiring content. Comexposium Group is a dynamic force that drives the growth of the industries it serves. By bringing together key stakeholders, fostering exchanges, and creating development opportunities, Comexposium actively shapes the future of major sectors.
