Toast Renewed by Bethany Williams

Toast Renewed by Bethany Williams

Toast is a British clothing brand founded in 1992 in Wales, known for relaxed, well-made everyday clothing with a craft and slow-fashion sensibility, and for a business model built on its own shops, mail order and e-commerce rather than wholesale. The brand runs an established circularity programme: its Toast Renewed initiative collects, repairs, reworks and resells second-hand Toast garments, and it has supported textile-repair skills and mending workshops alongside. Bethany Williams is a British menswear and womenswear designer whose label is built entirely around social and environmental purpose — collections are made from recycled, organic and deadstock materials, and the business directs a proportion of proceeds to social projects, with garments developed in collaboration with charities and community organisations.

Williams won the British Fashion Council’s Environmental Designer of the Year recognition and has been supported by the BFC’s circular-fashion programmes. This SS27 listing pairs the two names for a Toast Renewed event, running at 08:30 on Sunday 20 September, classified womenswear (WW) and invitation only. It is the earliest listing of the day and reflects the growing presence of repair, resale and circularity programming on the fashion-week calendar.

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