Sareh Nouri

Sareh Nouri

Sareh Nouri is a Persian-American fashion designer known for her eponymous bridal line of wedding dresses, luxury robes and evening wear. She moved to the United States from Tehran, Iran, at the age of nine, and her Persian heritage remains central to her work — a connection she made explicit in the “Persian Muse” campaign, which she described as a tribute to the women who shaped her and to confidence, femininity and an inner fire that does not need to be announced.

Nouri designs and crafts her gowns at her studio in Rutherford, New Jersey, and her elegant bridal and evening designs have become sought-after among brides, with a New York showroom supporting the business. Her collections have been covered by the bridal and fashion press and she is a long-standing presence on the New York bridal calendar, stocked at Kleinfeld Bridal. For October 2026 she presents on the opening day of the market and then continues by appointment across October 14–15.

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