Actor and entrepreneur Tom Holland brings Prada Paradigme to life in a cinematic short directed by Thomas Vinterberg, renowned for his emotionally charged, visually striking storytelling. This campaign explores identity as movement, shaped by personal history, innate curiosity, and an ongoing process of reinvention.
One defining scene shows Holland watching a childhood video of himself dancing, an authentic, intimate gesture that perfectly captures the essence of Paradigme. The film invites viewers to reconsider how they define themselves, celebrating vulnerability, individualidad, and the courage to create a personal narrative that is uniquely their own. Glen Luchford photographed the campaign.
Paradigme
Desde 1913, Prada has challenged convention, shaping bold new ideas through creativity and experimentation. Prada Paradigme continues this legacy in fragrance form, encouraging a shift in perspective and a reimagining of identity. More than just a scent, Paradigme poses a question: What if there’s another way?
Rooted in individualidad y movimiento, this fragrance speaks to those who craft their own stories through exploration and self-expression.
The Fragrance
Created by master perfumers Marie Salamagne, Bruno Jovanovicy Nicolas Bonneville, Prada Paradigme redefines masculine perfumery with an innovative reverse pyramid structure.
- Base First: Opens with an intense, smoky foundation of Peru Balm, Benzoin resiny Guaiac wood, delivering warmth, depth, and addictive allure.
- Heart Notes: A vibrant dual geranium extract, aromatic, green, and floral, infuses energy, freshness, and complexity.
- Top Lift: Accents of Calabrian bergamot and airy musks bring radiance, clarity, and lightness.
The result is a fragrance that embodies the central tension of Prada, refined yet daring, restrained yet expressive, offering a layered, modern vision of masculinity built on contrast and depth.
Imágenes cortesía de Prada
En otras noticias de la campaña, JENNIE se pone al frente de la pre-colección CHANEL Otoño-Invierno 2025/26
