B Iconic Returns To Milan During Fashion Week For Its Third Edition: Fashion, Business, And Social Commitment At The Officine Del Volo
On 25 and 26 September, a new format dedicated to brand sales and development makes its debut, integrating shows, images, and sales activity while connecting international designers, buyers, showrooms, distributors, and the market directly.
B ICONIC returns to Milan during fashion week for its third edition, taking place on 25 and 26 September at the Officine del Volo. The dates fall within the Milan womenswear calendar for the Spring/Summer 2027 season, which the Camera Nazionale della Moda Italiana schedules from 22 to 28 September 2026. The event presents a new platform model dedicated to brand development, one capable of bringing shows, image, networking, and sales together within a single journey.
The headline addition to the 2026 edition is the new format dedicated to the sales and commercial development of brands, designed to pair concrete sales activity with the image and spectacle already at the heart of the event. The aim is to create a direct link between the visibility generated during the Milan runway shows and real market opportunities, connecting designers and companies with international buyers, showrooms, and distributors.
Conceived by Giulio Di Sabato, Simone Ruggeri, and Mitch Mihic, and produced by Caremoli & Ruggeri, B ICONIC brings together fashion, art, music, entertainment, and business in an international platform that sets out to enhance brands as much on the creative and image front as on the commercial one.
The third edition confirms a strong international vocation, with the participation of Kimooncho, Li Yuntao, Drycri, Sul Young Hee, Par.lune, Ludovica Milano, Golden Rabbit, Pelliot, Met Jeans, and Massimo Sabbadin. Li Yuntao‘s presence forms part of the collaboration with the Italy-China Association, strengthening the dialogue between the Italian and Chinese fashion systems. Alongside the international designers and brands, three emerging designers will also find a place: Giovanni Alberto Acanfora, Sofia Licari, and Benedetta Panuccio, selected by the Marangoni, IED, and IUAD schools as part of Fondazione Fiera Milano’s Emerging Talent project. This confirms B ICONIC’s attention to fashion’s new generations and its wish to offer emerging talents an international setting for visibility and engagement with the market.
The move from brand presentation to commercial relationship will be one of the central elements of the 2026 edition. Making its debut is the Pop-up Store & Temporary Showroom, created in collaboration with Best Showroom, the strategic partner that will support brands in direct sales, order-taking, and meetings with buyers and press. Among the names expected within the pop-up stores are Matteo Sorbellini and Ongju, a Korean skincare brand, who will enrich the offering of the new area dedicated to the retail and commercial dimension. It is an evolution that reinforces B ICONIC’s purpose: not merely a showcase during fashion week, but a platform in which show and sales speak to one another directly, turning exposure and visibility into concrete opportunities for business and growth.
Fashion will also converse with art through site-specific works and installations placed along the route of the event, staged inside the Officine del Volo, a former industrial hangar where Milan’s industrial-archaeology heritage meets contemporary design. Among the artists involved are Eros Gasparini, Jacopo Rumignani, Federico Politano, and Alex Belli, the material, who will present his collection “The Materials.” The program will be rounded off by the B ICONIC Awards, a prize created by Alex Belli.
B ICONIC is also launching a collaboration with Women for Women Against Violence, an association committed to combating gender-based violence and to breast cancer prevention, conceived and organized by Donatella Gimigliano and produced by the Consorzio Humanitas association, which will bring the brand Antonietta Tuccillo to the runway. The association will act as the Official Social Impact Partner and will present the B Iconic Camomilla Moda Awards, created by master goldsmith Michele Affidato. Affidato has crafted the Camomilla Award for the initiative over several years; the piece traditionally takes the form of two cupped hands holding a camomile flower, chosen as a symbol of healing and resilience. The partnership will also take shape through a photographic exhibition and a dedicated awareness space, the Awareness & Prevention Point.
The 2026 edition is made possible in part thanks to the support of Zurich Bank, Fondazione Fiera Milano, Revlon, MKS, IUAD, Level Up Motorsport, Ratti Group (Artisans at Work), and Novaretail.
With its third edition, B ICONIC thus consolidates a model that connects creativity, image, and the market, positioning itself as an international platform capable of guiding brands from presentation to sale and from visibility to concrete opportunities for commercial growth.
