LOVEBIRDS

LOVEBIRDS

Lovebirds is a London-based co-ed label presenting on the final day of the London Fashion Week SS27 schedule in the menswear/womenswear catwalk category, classified MW/WW and invitation only. The label is listed in the official London Fashion Week designer community and has appeared on the official calendar across successive seasons, including the previous February edition, indicating an established place within the British Fashion Council’s designer programme rather than a single appearance.

Lovebirds’ work sits within the contemporary independent tier of the London schedule, and its 11:00 Monday slot places it immediately after Selasi’s opening show and immediately before Di Petsa’s midday catwalk in a final-day programme that closes with Burberry at 19:00. Catwalk places are allocated by the BFC according to its eligibility and scheduling criteria, and a place in the final day’s programme indicates that the label has met the council’s qualifying thresholds for a staged showing. Public information on the label’s founders, founding year, design philosophy, manufacturing arrangements and stockist network is limited in the major fashion trade titles.

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