Reserve Cup Presented by Richard Mille Debuted in Miami with A-List Attendance ¦ February 8- 10, 2024
Derek Jeter, Kevin Love, Rande Gerber & Cindy Crawford, Udonis Haslem, Alonzo Mourning & More Show Up to Support the Inaugural Event

On February 11, 2024, in Miami, FL, the first-ever Reserve Cup, sponsored by Richard Mille, made a splashy debut, drawing the globe’s padel elite to a packed three-day showcase from February 8th to 10th. Wayne Boich, the brain behind Reserve Padel, and Miami Heat’s own Jimmy Butler brought this top-tier lifestyle and sports event to life, marking it as the biggest padel tournament run independently worldwide. Nestled at the scenic Reserve Padel Miami Seaplane Base, the event treated guests to an exceptional mix of high-quality padel, entertainment, and opulent experiences.
The tournament saw 14 of the world’s most skilled players split into two powerhouse teams for an enthralling face-off. Team Miami, led by Derek Jeter, a five-time World Series Champion, with padel great Juan Martin Diaz providing strategic insights, boasted a stellar lineup including court sensation Maxi Sanchez, Alex Ruiz, Momo González, Juan Tello, Federico Chingotto, Martin Di Nenno, and Franco Stupaczuk, each adding their distinct flair and passion to the play. Facing them was Team Reserve, helmed by Wayne Boich with coaching from the promising Jaime “Chipi” Munoz, featuring stars like Juan Lebron, Ale Galán, Coki Nieto, Mike Yanguas, Javi Garrido, Jon Sanz, and Gonzalo Rubio, making for a dynamic and electrifying roster. The friendly yet fierce rivalry between the teams highlighted the event’s celebration of padel excellence.
The event was luxuriously presented by Swiss watchmaker Richard Mille, offering exclusive VIP experiences through the Richard Mille Reserve Club, with gourmet offerings by Major Food Group’s ZZ’s Club, and fine beverages from Champagne Armand De Brignac, Boich Family Cellar, Bennati Wines, La Fete Rosé, and Volcan Tequila. Pura Vida catered to wellness enthusiasts with a dedicated area, while the Fontainebleau’s Players Club provided premium views and exclusive bar service. The tournament also offered padel discovery sessions by partner Discovery Land Company, with Evian ensuring hydration for players and guests alike. Post-match, attendees indulged in Reserve’s favorite burgers, expertly grilled by Chef James Taylor and the soon-to-launch The Joyce.
The Reserve Cup kicked off on February 8th, with Team Captains Jimmy Butler and Derek Jeter announcing a lineup of top players like Juan Lebrón, Javi Garrido, Federico Chingotto, and Juan Tello. MLB Hall of Famer Derek Jeter was present to support and enjoy the waterfront matches, attracting famous faces from Miami and beyond, including Alonzo Mourning and Daddy Yankee, who enjoyed the action from the plush Richard Mille Reserve Club.
Day 2 saw matches featuring talents like Alé Galan, Jon Sanz, Martin Di Nenno, and Juan Tello, with notable attendees including MMA fighter Yoel Romero and model Vita Sidorkina, all eager to see which team would lead into the tournament’s final day. The weekend culminated in a thrilling Celebrity Charity match followed by the Reserve Cup Final on Day 3, blending padel skill with a spirit of giving. Celebrities like Cindy Crawford, Rande Gerber, Kevin and Kate Love, Daddy Yankee, Derek and Hannah Jeter, Udonis Haslem, and others graced the event. A charity match featured Miami Heat’s Duncan Robinson and Alé Galan against actress Claire Holt and Javi Garrido, with Robinson and Galán winning and donating $50,000 to The Udonis Haslem Foundation. Daddy Yankee and Wayne Boich also won their match, contributing to Baptist Health’s Bounce Back for Cancer initiative and the Kichwamba Children’s Foundation in Uganda. A trick shot competition between Derek Jeter and Wayne Boich entertained the crowd, raising $250,000 for the Turn 2 Foundation. In total, the event raised nearly $1.5 million for various charities.

The tournament concluded with the Reserve Cup finals, where Team Miami, under Derek Jeter’s guidance, emerged victorious, clinching the Reserve Cup Presented by Richard Mille trophy and a generous $175,000 prize, while Team Reserve received $75,500. The celebration wrapped up with a closing party in the Richard Mille Luxury VIP boxes, featuring a performance by the Australian electronic duo Night Tales, ending the padel extravaganza on a high note.
Attendees of the Reserve Cup Presented by Richard Mille will get an invite to Dorsia, a members-only platform offering exclusive culinary experiences, and a special invitation from the Fontainebleau to visit their iconic Miami Beach Resort and the new Las Vegas location.
For further details on the Reserve Cup Presented by Richard Mille and Reserve Padel, head over to www.reservepadel.com.
About Reserve:
Reserve, led by Founder/CEO Wayne Boich, stands at the forefront as the leading luxury lifestyle padel brand in the United States. Committed to delivering unmatched experiences for guests and members nationwide, Reserve seamlessly integrates multiple elements of the sport through the development of world-class padel clubs, dynamic activations, collaborations, tournaments, and premier exhibitions throughout the country. By blending athleticism, wellness, and lifestyle, Reserve is actively reshaping the future of padel while building a passionate community around the sport
About Richard Mille:
The first watch to carry Richard Mille’s name, the RM 001 Tourbillon, launched the millennium: the year was 2001, and the model marked the beginning of a new era in watchmaking. Today, the collection points resolutely towards the future, while holding steadfast to the time-honored traditions of fine watchmaking. Approaching each timepiece as a three-dimensional kinetic painting, Richard Mille integrates artistic inspiration into every detail, playing up the full possibilities of space, volume, and movement to create revolutionary watches that reconsider the potential of possibilities. Richard Mille endeavored to apply the techniques and materials found in the most innovative sectors such as in the domains of F1 racing car development and the aerospace industry to watchmaking, to create an extreme timepiece, without compromise, without gimmicks.










