Bay Swag Joins Sheff G And Sleepy Hallow On A New Track + Music Video “Lucky” – Out Now
Following The Release Of His Album And Announcement Of the Damaged Thoughts East Coast Tour
Builds Off The Momentum Of His Viral Stream With Ishowspeed & Playboi Speed
Listen | Watch“Lucky” Hier
NEW YORK, NY — September 12, 2025 — Yesterday, Queens native and rising hip-hop star Bay Swag is featured on Sheff G and Sleepy Hallow’s latest track, “Lucky,” further cementing his role as one of New York’s most promising voices in rap. Listen to the song hier and watch the official music video hier. The feature comes on the heels of the recent release “Harriet Tubman” on Friday (8/22) and Bay Swag announcing his debut headlining DAMAGED THOUGHTS TOUR, set to kick off this fall in support of his critically acclaimed debut album Damaged Thoughts. This week, Bay Swag is set to appear at New York Fashion Week, making stops at the Who Decides War show and more.
“Lucky,” produced by Gora and Lyso Lone, is an infectious anthem that radiates charisma, blending smooth melodies with drill-inspired energy. Bay Swag steps in on the second verse, showcasing effortless chemistry with Sheff G and Sleepy Hallow as the three trade sharp flows over the hypnotic beat. His confident delivery adds a fresh dynamic to the collaboration, highlighting his ability to seamlessly move between solo work and high-profile features. The new track comes alongside an official music video featuring Sheff G, Sleepy Hallow, and Bay Swag.
2025 has been a banner year for Bay Swag. In a viral moment earlier this summer, he appeared with streamer iShowSpeed, where he famously connected the creator with Playboi Carti over FaceTime. The interaction gained traction from Komplexe, TMZ, RAPTV, XXL, Overtime, and more. Following the release of his highly anticipated debut album Damaged Thoughts, which includes collaborations with hip-hop heavyweights Quavo, Young Thug, Meek Mill, A Boogie Wit Da Hoodie, Cash Cobain, Sheff G, Kyle Richh, and 42 Dugg. In recent interviews with Rolling Stone und TMRW Magazin, Bay Swag opened up about navigating grief, street life, and how his personal experiences influenced the creation of his Musik.
ABOUT BAY SWAG:
Growing up in the hustle and bustle of Queens always kept Bay Swag ahead of his time. Raised around older family members and friends, Bay’s early exposure to the callousness of life prepared him to navigate the trials and tribulations that come with the Big Apple borough. Bay’s world was turned upside down as a teenager after losing the guidance of his best friend, his father, which he calls the ultimate “gift and a curse.”
The first studio session without his dad’s support led to the creation of his breakout hit “Rumors,” which gave Bay a buzz around Queens. He struck gold twice within a year, vulnerably opening up about the impact of his father’s incarceration on the melodic “Saucin’.” The world’s collective pause during the COVID-19 pandemic proved to be a seminal moment for Bay Swag as he met fellow New York rappers Cash Cobain and Chow Lee, and the trio would go on to usher in a titillating rap sub-genre with sexy drill. Bay reunited with Cash Cobain for a party-fueled studio session in late 2023, which broke down regional barriers and took the sexy drill movement global with the creation of “Fisherrr.”
Before the dreamy track arrived in 2024, a “Fisherrr” snippet became a viral sensation on TikTok, thanks in part to the “Reemskii” dance and a “From the Block” performance, which found Bay mixing infectious elements of R&B and drill rap with intoxicating bars. Ice Spice took note of the hit’s scorching trajectory and hopped on the official “Fisherrr” remix, which boosted the gold-the gold-certified track to Anschlagtafel’s Rhythmic (No. 15) and Hot R&B Hip-Hop Songs (No. 28) charts.
Bay Swag’s emergence as a tastemaker on the NYC rap scene carried him to the Hot 97 Summer Jam stage as well as the hallowed ground of Madison Square Garden (Rema, Davido tours) and Barclays Center (Future and Metro Boomin’s We Trust You Tour) in 2024. In the same year, he opened for A Boogie Wit Da Hoodie on select stops of the “Better Off Alone” global tour alongside NLE Choppa, Luh Tyler, and Byron Messia. With co-signs ranging from Justin Bieber to Lil Baby, Young Thug and Meek Mill, Bay has compiled over 23 million streams globally, while notching collaborations with Lil Durk, NTG, Rob49 and 42 Dugg.
Bay Swag looks to cement his quantum leap to stardom with the release of his debut album Damaged Thoughts this summer via his Nothing Bout Us Regular imprint and UnitedMasters. The 15-track album is a star-studded affair featuring standout collaborations with Meek Mill (“Seventeen”), Young Thug (“LIL JASMINE”), Quavo (“Tropics”), A Boogie Wit Da Hoodie (“IDK WHY”), Cash Cobain (“Don’t Care No More”), Kyle Richh (“Rich Junkies”), Sheff G (“Billie Jean”), and 42 Dugg (“Drank”), alongside solo tracks like “Skirt,” “Matte Black,” “Caicos,” “Matching Benz,” “Track Mode,” “Harriet Tubman,” and title track “Damaged Thoughts.”
