SKIMS Debuts Campaign With Women Across Four Decades

SKIMS, the solution-oriented brand creating the next generation of underwear, loungewear, and shapewear has announced the launch of a new bra campaign, featuring Becky G, Brooke Shields, Cassie, Chelsea Handler, Juliette Lewis, and Indya Moore. 50 inspiring women join the campaign to emphasize the brand’s dedication to providing ageless designs for women of all lifestyles and cultural backgrounds.

The SKIMS Bra Campaign links a range of women together across four decades to celebrate individuality and confidence. These six celebrities share an underlying connection – female confidence – that speaks to the brand’s continued ethos of empowering all women. The campaign also features 50 women with unique personalities and diverse backgrounds; from McDonald’s Servers and nurses, to mechanics and CEOs.

“We want all women to feel comfortable in their bras, but more importantly, confident. This is SKIMS biggest campaign yet, and I couldn’t be more honored to have worked with the amazing women who brought it to life,” Kim says. “Confidence starts within, and with this campaign, we are bringing all women together to celebrate all bodies and individuality.”

SKIMS was created for every woman, with comfort and support at the forefront of innovation and development. Allowing women to take on their ever-changing daily roles, the newest collection of incredibly comfortable second skin solutions fit every single need, shape, and want of every woman. SKIMS brings confidence and comfort for every age in the new Bra Campaign.

Shot and directed by Vanessa Beecroft, an artist who has a longstanding creative relationship with the brand, the bra campaign will debut across digital and social platforms. The SKIMS Bra Campaign launches today, September 20th, on Skims.com and across Skims social platforms.

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ABOUT SKIMS:

Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is the solutions-oriented brand creating the next generation of underwear, loungewear and shapewear and setting new standards by providing solutions for everybody. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry.

SKIMS sells directly through its website (SKIMS.com), as well as through select partnerships with retailers including Nordstrom, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew and David Jones.