Juliana Plexxo Brought The Legendary Studio 46 Barcelona – Workplace To Master Artists Of The 20th Century– to Miami’s Art Week Sponsored By Source Protocol
The exhibition included signature abstract artworks featuring Augmented Reality in collaboration with Studio 46 Barcelona
Miami, FL (December 11, 2023) – Colombian Contemporary Artist Juliana Plexxo debuted her interactive art exhibition “Juliana Plexxo X Studio 46 Barcelona – A Contemporary Art Exhibition” featuring Augmented Reality (AR) during Miami’s Art Week 2023.
The exhibition, in collaboration with Studio 46 Barcelona, sponsored by Source Protocol and powered by One of Us, took place on Friday-Sunday, December 1-10, 2023 at the National Hotel Miami Beach. The 10-day immersive experience included 5 pop-up events each encompassing different elements of art and technology along with unique networking opportunities, a private gala, live performances, and a meet-and-greet with the artist herself, Juliana Plexxo.
Throughout the event, guests immersed themselves in the unique, visionary universe of Juliana Plexxo, as she shared her commitment to merging traditional and contemporary art through her latest collection “Rhythm.” Studio 46, deemed as one of the most important art spaces globally, has featured renowned artists such as Joan Miro, Salvador Dalí, Tapies, and now Juliana Plexxo continuing on this esteemed path.
Plexxo’s many accolades include the “Best Young Talent” award nomination by the University of Berkeley, California, and the Forbes’ 2022 list of the 50 most creative people. Her work is infused with her cultural heritage and her distinctive process in creating only one-of-a-kind works of art. With an artistic process unique to this era, her exhibition experience brought her cubism style to Miami and featured her learned techniques with an AR immersive twist.
“In a world dominated by digital technology, it’s more important than ever to preserve traditional artistic techniques. As an artist dedicated to the craft of engraving, I am committed to reviving this fading art form and showcasing its beauty and intricacy to a new generation of art lovers,” Plexxo said.
Additionally, Plexxo has become a driving force for Latin women in the industry by being one of the few Latin artists calling Studio 46 Barcelona her workplace. “As a female artist, I am dedicated to breaking down barriers and shattering stereotypes to empower women in the art world. Through my work, I aim to challenge the status quo and create a more inclusive and diverse space for all artists to thrive,” says Plexxo.
The event kicked off on December 1 with the official opening of the art exhibition at 6 p.m. followed by a special meet and greet presentation by Juliana Plexxo herself on December 4 at the same time. A black-tie networking night hosted by Source Protocol on December 7 at 7 p.m. served as an opportunity for guests to enhance their connections in the art and tech industries while celebrating the launch of Source Protocol. The same night also included a presentation and live art performance from Plexxo at 8 p.m.
On the closing night of December 9 at 6 p.m., a private PR and networking extravaganza welcomed 250 art and innovation enthusiasts and included a captivating, interactive live art performance by Plexxo, a musical performance by a live DJ, and an all-inclusive catered experience featuring a stunning outdoor location at the National Hotel.
The exhibition remained open one more day starting at 10 a.m. on December 10. With the curation and inspiration of art, technology, innovation, and networking, guests experienced a modern exhibition while celebrating the innovative ways art and technology can come together to inspire a revolution of fine arts and business.
National Hotel Miami Beach is located at 1677 Collins Ave, Miami Beach, FL 33139.
Discover the captivating world of Juliana Plexxo’s art: Explore the image gallery featuring highlights from her immersive ‘Rhythm’ collection event during Miami’s Art Week, showcasing a fusion of traditional artistry and modern augmented reality.
Juliana Plexxo’s “Ritmo” artwork: Photo Courtesy of Juliana Plexxo
About Juliana Plexxo:
Juliana Plexxo is a Colombian-born artist, currently based in Barcelona, Spain, who is pushing the boundaries of contemporary art with her unique style and commitment to reviving traditional techniques. Raised in Quito, Ecuador, Juliana’s love for visual arts was cultivated at a young age, drawing inspiration from esteemed painter Oswaldo Guayasamín. Her many accolades include collaborative mural projects gracing the vibrant Wynwood district in Miami and the former residence of Simón Bolívar in Ecuador, “Best Young Talent” award nomination by the University of Berkeley, California, Forbes’ 2022 list of the 50 most creative people, and the distinction of being the first female artist to exhibit her work at “La Capilla del Hombre Museum” in Quito. Her exhibitions at renowned locations such as Soho House in Los Angeles and Barcelona, as well as the Yacht Club in Monaco, have solidified her place as a contemporary artist to watch. Additionally, she has participated in art fairs across the Americas and Europe, including the one in Innsbruck, Austria.
About Studio 46 Barcelona:
Studio 46 Barcelona was founded by Joan Barbarà I Gómez (1927-2013) and serves as a unique and legendary venue in world art history that also showcases works by various great masters of 20th-century art who have passed through there. Gomez was a renowned painter, printmaker, and lithographer, considered one of the leading figures in contemporary Catalan and Spanish printmaking. His printmaking workshop in Barcelona became a legendary institution in the art world, attracting artists of various inclinations and being visited by art legends such as Picasso, Miró, Tàpies, Chillida, and Dalí. Currently, the workshop is under the guidance of master Virgili Barbarà, son of Joan Barbarà, and serves as the artistic residency of Juliana Plexxo.
