Jimmy Choo redefines bridal elegance with the launch of its 2026 Bridal Collection campaign, The Rules of Engagement. Fronted by multi-hyphenate creative Gabbriette—who is preparing for her own wedding later this year—the campaign delivers a confident, instinctive, and fiercely individual take on modern matrimony.
Gabbriette emerges as the definitive modern bride, championing self-expression, joy, and unfiltered glamour over rigid convention. The campaign playfully yet powerfully rewrites tradition: love remains central, but personal vibe reigns supreme. Tradition earns its place only when it aligns with authentic style. The result is a celebration of feeling hot in the moment, grounded in unapologetic individuality.
Captured with intimate boldness by photographer and director Mark Kean, and styled by Vanessa Coyle, the visuals fuse raw edge with opulent allure. Pearl-dusted heels frame softly against draped curtains; a scarlet pump commands against vivid red; lace-trimmed silhouettes gain grit in tiled, real-world settings.
At the heart of the collection stand standout silhouettes that marry house signatures with fresh audacity:
- SACORA sandal: luminous with nearly 2,000 pearls for a timeless glow.
- AURELIE: intricate lace interwoven with pearl and crystal embellishments.
- SAEDA pump: delicate anklet detail amplifying signature sparkle.
- AZIA: maximum brilliance achieved through over 5,000 stones.
New additions inject drama and versatility: the lace FAIZ pump and red satin FAYA, expanding the palette with pearl finishes, scarlet accents, and saturated red satin textures.
Crafted from luxurious materials—pearls, lace, crystals, stones, and satin—the 2026 Bridal Collection balances wearable sophistication with high-impact presence. Shades move fluidly from luminous pearl tones to daring scarlet and rich red satin, offering every bride the freedom to curate her moment.
The Rules of Engagement positions জিমি চু as the ultimate partner for the bride who writes her own vows to স্টাইল. Confident. Instinctive. Fiercely her own.
Images Courtesy of Jimmy Choo
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