Swiss watchmaker Hublot has appointed Jung Kook, the global artist and performer celebrated worldwide as a member of BTS, as its newest global brand ambassador. The announcement marks a significant convergence of horological mastery and contemporary cultural influence, positioning the Grammy-nominated musician within a rarefied circle of creative and athletic luminaries.
The partnership debuts with Jung Kook spotlighting The Big Bang Original Unico, a timepiece that first disrupted the industry upon its initial launch in 1980 and returned to the market in January 2026. The watch represents Hublot’s foundational commitment to innovation, combining unexpected materials with in-house mechanical excellence.
In welcoming Jung Kook to its ambassador constellation, Hublot emphasizes a shared philosophy of perpetual transformation. The brand cites his embodiment of evolution and originality as central to the alignment, noting his capacity for continuous reinvention mirrors the watchmaker’s own iterative approach to engineering and design.
Jung Kook now stands alongside a formidable roster of Hublot ambassadors that spans disciplines and continents: artist Daniel Arsham, designer Samuel Ross, NFL quarterback Patrick Mahomes, footballer Kylian Mbappé, tennis champion Novak Djokovic, and Olympic legend Usain Bolt. This collective represents the brand’s deliberate curation of figures who define excellence within their respective fields.
The collaboration carries particular resonance given the partners’ shared history. Jung Kook performed his single “Dreamers” at the FIFA World Cup 2022 opening ceremony, an event at which Hublot served as the official timekeeper. That convergence of music, sport, and precision timing now finds formal expression through this ambassador relationship.
“Hublot’s confidence, its craftsmanship, its way of creating its own path—these are qualities I’ve long admired,” Jung Kook stated, reflecting on the partnership’s significance. The artist’s acknowledgment of that 2022 moment as a point where “time and সঙ্গীত felt connected” underscores the organic nature of this alliance, one that completes a narrative arc rather than initiating an arbitrary commercial arrangement.
The appointment arrives as বিলাসিতা timepieces increasingly serve as cultural markers beyond their mechanical function, with brands recognizing that contemporary relevance demands authentic engagement with global entertainment figures who command genuine influence. Jung Kook’s selection signals Hublot’s continued investment in personalities whose impact transcends regional boundaries and generational demographics.
Images Courtesy of Hublot
অন্যান্য ব্র্যান্ড প্রচারণার খবরে, কেন্ডাল জেনার টরি বার্চের নতুন সাবলাইম ইও ডি টয়লেট প্রচারণার নেতৃত্ব দিচ্ছেন
