Beyond Yoga launched its transformative “Seek Beyond” platform, reimagining modern wellness through movement, mindfulness, and authentic connection. Paired with a vibrant new outdoor collection, this initiative will unfold through engaging digital content and community-driven activations, inviting everyone to embrace their unique wellness journey.
A New Vision for Wellness
“Seek Beyond is an open invitation to find joy in your personal journey,” said Nancy Green, CEO of Beyond Yoga. “It celebrates our community’s approach, open-hearted, purposeful, and rooted in the belief that movement transcends the physical, fostering growth and connection.”
A Diverse Campaign with Authentic Voices
The Seek Beyond campaign showcases a dynamic group of movers, including:
- Megan Roup, founder of The Sculpt Society
- Evelynn Escobar, Hike Clerb founder
- Krissy Jones, co-founder of Skyting Yoga
- Danielle Burnett, co-founder of Big Girls Who Run LA
- Dale Samson, run club member and model
- Miwa Sakamoto, breathwork coach
- Annie Little, model and Pilates enthusiast
At the campaign’s core is an original anthem, crafted and performed by Emmy-nominated creator, actress, and entrepreneur Issa Rae, infusing the platform with authenticity, humor, and heart.
A Human-Centered Movement
Katie Babineau, Beyond Yoga’s chief marketing officer, emphasized, “In a wellness world that can feel rigid or performative, Seek Beyond is refreshingly human. It’s about real-life growth, where vulnerability is strength, and everyone’s path is unique. Issa’s creative voice perfectly captures this spirit, while our movers bring diverse perspectives to the story.”
Issa Rae’s Creative Partnership
“This collaboration with Beyond Yoga felt seamless,” Rae shared. “Seek Beyond aligns with how I live, prioritizing progress, intention, and joy over perfection. Writing the anthem was a creative outlet to express that energy, and I’m excited to share it with the world.”
Why Seek Beyond Matters
The Seek Beyond platform and collection invite you to explore wellness on your terms, whether through movement, mindfulness, or community. Discover the collection এখানে and join the movement at Beyond Yoga’s website or follow along on social media for updates on events and content.
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Images Courtesy of Beyond Yoga
