Ben Sherman Drives Into the ‘Year of Sport’ with Inaugural Golf Collection and Denny McCarthy Brand Ambassadorship

Ben Sherman Drives Into the 'Year of Sport' with Inaugural Golf Collection and Denny McCarthy Brand Ambassadorship

Ben Sherman, the esteemed UK menswear brand, is excited to announce its venture into the dynamic world of sports apparel, signaling the start of the brand’s ‘Year of Sport’ in 2024. With the launch of its first-ever golf-focused collection, the Ben Sherman Golf SS24 collection, the brand showcases a modern fusion of style-focused, technical garments, representing a notable expansion. To reaffirm its dedication and prominence in the performance apparel sector, Ben Sherman proudly unveils its exclusive apparel brand ambassadorship with accomplished American Professional Golfer, Denny McCarthy.

“As we enter the exciting landscape of sports apparel for Ben Sherman’s Year of Sport, our inaugural Golf collection brings forward the Ben Sherman ethos – blending the classic style the brand is known for with high-performance attributes, catering to both professionals and the casual player” said Tim Reid, EVP of Fashion and Lifestyle at Marquee Brands. “This marks a significant chapter in our brand’s journey, and aligning with a talent of Denny McCarthy’s caliber establishes our sincerity and commitment to creating quality performance menswear.”

Ben Sherman’s Golf Collection: Elevating Style and Performance

In a strategic move to broaden its product offerings, Ben Sherman introduces its Golf collection, marking a distinctive addition to the brand’s menswear lineup. Drawing inspiration from the brand’s rich heritage in music, fashion, and culture, the thoughtfully curated range showcases a contemporary fusion of style and functionality. Infused with specialized performance materials like quick-drying, anti-odor, and moisture-wicking fabrics, coupled with player-centric design elements, the collection caters to both casual golfers and professionals. From tech jersey sport fit polos to quarter-zip performance fleeces and waterproof wind shirts, the diverse styles provide an opportunity to make a bold statement on the course.

During the 2024 PGA TOUR season, esteemed PGA TOUR professional Denny McCarthy will proudly feature Ben Sherman’s inaugural Golf Collection. Ranked 43rd in the Official Golf World Rankings, McCarthy assumes the role of Brand Ambassador, exclusively donning styles from the Ben Sherman Golf collection as part of this noteworthy collaboration. McCarthy expresses his honor, stating, “Partnering with Ben Sherman, especially during this significant year for the brand, and being the first to showcase the Ben Sherman Golf collection is a privilege.” He further emphasizes the brand’s commitment to crafting high-performance apparel, aligning seamlessly with his approach to the game, and eagerly anticipates the season ahead.

Ben Sherman and Denny McCarthy: A Commitment to Excellence

The collaboration with Denny McCarthy signifies more than just a partnership between brand and ambassador; it reflects a mutual dedication to precision, innovation, and style. As Ben Sherman enters this thrilling phase in sports apparel, the brand anticipates establishing new standards in both performance and fashion in 2024.

Ben Sherman Golf is now available online and at select retailers. Explore the new era of sports fashion on

Ben Sherman Drives Into the 'Year of Sport' with Inaugural Golf Collection and Denny McCarthy Brand Ambassadorship

About Ben Sherman

Ben Sherman, originally known as Arthur Benjamin Sugarman, was a trailblazer in his own right. Renowned for his embrace of innovation and his relentless pursuit of excellence, Sherman began his career crafting shirts for other designers. However, his innate creativity soon led him to design his own shirts, culminating in the launch of his eponymous clothing line in 1963.

Over the past six decades, the iconic Ben Sherman shirt and brand have become synonymous with youth culture and style movements. Today, as a global lifestyle brand, Ben Sherman continues to uphold its legacy, with the original Oxford shirt remaining a modern icon. Revered and worn by today’s style leaders, there is simply nothing quite like an original Ben Sherman shirt. Explore more at


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