Kylie Jenner Launches New Kylie Cosmetics Wisp Lash Mascara

Discover the latest from Kylie Cosmetics: the Wisp Lash Mascara – your new go-to for achieving beautifully long, lifted, and delicate wispy lashes. Our innovative, buildable formula ensures a light-as-air feel, guaranteeing comfort throughout the day without any clumps. Enjoy the ultimate lash extension with up to 24 hours of unwavering length, lift, and curl, all while maintaining a flawless appearance without any flaking or smudging. The result? An impeccably feathery, fanned-out lash look that’s simply irresistible.


“I’m thrilled to unveil the Wisp Lash Mascara, my latest creation designed to effortlessly create stunning, wispy lashes. Creating a formula that was both enduring and featherlight, yet easy to layer without clumping was crucial to me. Moreover, its smudge-proof and flake-free properties ensure it’s suited for every lash type. I can’t wait for everyone to experience it!” – Kylie Jenner

Key Benefits:
● Separates and defines for a fanned-out lash look
● Formula that doesn’t clump, flake, transfer, or smudge
● Lash-hugging brush coats each lash on the first swipe
● Great for all lash types: straight, curly, short, and long
● Suitable for sensitive eyes
● Clean, Vegan, No Fragrance Added


Consumer Results:
● 100% say it instantly makes lashes look longer, fuller, and more defined.
● 100% say it visibly lifts lashes for an open-eye look.
● 100% say it keeps lashes lengthened and lifted all day.
● 100% say the brush coats all lashes from root to tip on the first swipe.
● 96% say it provides a fanned-out, false lash effect.
● 96% say the brush allows for ultra-precision to reach the tiniest lashes.
● 95% say it provides ultra-separation to lashes.
● 95% say the formula feels weightless on the lashes and is comfortable to wear.
● 95% say it’s easily buildable without clumping.
● 95% say it doesn’t transfer

Kylie Cosmetics Wisp Lash Mascara ($24)


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