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HEMU HEMU (荷木) is a Shanghai-based original designer brand founded in 2010 that takes Chinese elements as its main cultural carrier, producing womenswear, menswear and accessories. It is…

Shanghai Fashion Week SS27 Shanghai Fashion Week SS27 is expected to take place in October 2026 and will present Spring/Summer 2027 collections from established and emerging designers. The…

XIAOLI XIAOLI (筱李) is a Shanghai-based womenswear label founded by designer Li Xiao, a fashion and textile designer whose work centres on knitwear technique and material innovation. The…

STAFFONLY STAFFONLY is a forward-thinking menswear and accessories brand founded in London in 2015 by designers Shimo Zhou and Une Yea, who established the label after graduating together.…

HACCHIC COUTURE HACCHIC COUTURE is the haute-couture line of Hacchic Group, a fashion house with Vietnamese roots whose design philosophy draws on a Japanese-inflected pursuit of purity, balance…

PANTTERFLY PANTTERFLY is a Chinese womenswear ready-to-wear brand founded in 2012 by fashion designer Pan Rong. The label is built around an independent, passion-driven design spirit and has…

TUYUE TUYUE (涂月) is a Chinese independent designer brand that has become one of the more visible homegrown labels on the Shanghai Fashion Week calendar. The brand works…

J RUREMINDS J RUREMINDS is a Chinese independent designer fashion brand whose name derives from the notion of “rare minds,” symbolising the treasure trove of precious ideas that…

UNCODED UNCODED is a fashion label presenting on the Xintiandi Main Tent at Shanghai Fashion Week SS2027. Its name suggests a design philosophy built on dismantling or refusing…

YANGKEHAN YANGKEHAN is a fashion label presenting in the Yongyuan Road Commercial District as part of the Shanghai Fashion Week SS2027 programme. Yongyuan Road is a 500-metre redevelopment…

Chundie Zhu CHUNDIE ZHU is a Chinese avant-garde fashion brand founded in 2020 by designer Chundie Zhu, who also established the label Mariposa.D in the United Kingdom. The…

LACERTA LACERTA (莱瑟塔) is a Chinese fashion brand founded in Shanghai in 2021 by designer Sihui Wang, a member of the China Fashion Association and a winner of…

YIRANTIAN YIRANTIAN is a Shanghai-based womenswear label founded in 2014 by designer Guo Yirantian, who completed her degree in Womenswear Design before establishing the eponymous brand. Guo serves…

Comme Moi Comme Moi is a Chinese fashion label founded in 2013 by former supermodel Lu Yan, one of the country’s best-known models before she turned to design.…

LZC JASPER LZC JASPER is a fashion label presenting at the Jing’an 800 Show during Shanghai Fashion Week SS2027. The venue on Changde Road in Jing’an District is…

TRIP&CO TRIP&CO (奇澎刻) is a Chinese fashion label that has appeared on the Shanghai Fashion Week calendar and been cited in international coverage of the event as part…