WILL SMITH PUSHES LIMITS IN NEW SIX-PART
DOCUSERIES “BEST SHAPE OF MY LIFE”
NEW YOUTUBE ORIGINALS FIVE-DAY EVENT PREMIERES
MONDAY, NOVEMBER 8 ON WILL SMITH’S YOUTUBE CHANNEL
YouTube Originals and Will Smith today debuted the highly-anticipated official trailer for new six-part unscripted series “Best Shape of My Life,” premiering Monday, November 8 with episodes one and two followed by new episodes premiering daily only on Will Smith’s official YouTube channel. This emotionally packed five-day event from Westbrook Media peels back the curtain on what makes Will Smith truly tick as he is pushed to his limits physically, mentally, and emotionally.
What starts as a docu-follow about Will’s desire to go from the “worst shape” of his life to a new movie star body evolved into a deeper, darker and more profound journey into Will’s psyche. With “Best Shape of My Life,” Will finds himself questioning the very behaviors that have led to his success – and ultimately it’s on this search where his healing can begin, featuring meaningful moments with his family and those closest to him. This marks Will Smith’s second project with YouTube Originals. In his first, “Will Smith: The Jump,” he accepted the ultimate challenge to bungee jump from a helicopter over the Grand Canyon on his 50th birthday for charity in 2018, resulting in nearly 18M views in the first 48 hours.
Watch the official trailer for Will Smith’s “Best Shape of My Life”
“Best Shape of My Life” is co-showrun by Westbrook’s Lukas Kaiser (The Fresh Prince Reunion) and co-showrun and directed by Dexton Deboree, the visionary creative behind Unbanned and Promiseland. Susanne Daniels is Global Head of Original Content for YouTube. Alex Piper, Head of Unscripted for YouTube Originals, and Lauren Celinski, Development Lead for YouTube Originals, oversee the project for the global platform.
As part of his commitment to improve every aspect of his health and wellness, Will recently joined the Fitbit family, creating and curating an exclusive collection of whole-health guidance that includes six sweat-inducing, endorphin-boosting workouts and mindfulness sessions in the Will Smith: StrongWill curriculum. From room-shaking workouts to smooth stress-relief techniques, Fitbit Premium members can virtually work with Will and his trainers to get their minds and bodies strong.
“Best Shape of My Life” joins a robust slate of YouTube Originals including recent hits like “Demi Lovato: Dancing with the Devil,” “Noted: Alicia Keys The Untold Stories,” “I Promise” with LeBron James, “Barbershop Medicine,” “World Debut,” “30 Days With: Bretman Rock,” “K-Pop Evolution,” “Black Renaissance,” “and more.
About Westbrook Media:
Westbrook Media, a subsidiary of Westbrook Inc., is a best-in-class content studio that incubates and produces premium IP with talent, creators, and brands. Westbrook Media’s innovative approach challenges the status quo by combining emerging technologies, formats, artists, and platforms to broaden the reach of premium storytelling across the ever-evolving content landscape.
About YouTube Originals:
YouTube Originals are award-winning series, specials and Livestream events for YouTube’s two billion active monthly users that entertain, inspire, connect, and educate audiences through authentic storytelling from YouTube creators, music artists, and celebrities. By tapping into the platform’s growing global community, fan engagement product capabilities, and innovative content, YouTube Originals amplify the most popular and unique aspects of YouTube. Fans can experience YouTube Originals content for free through the standard YouTube platform (ad-supported), or through a paid subscription to YouTube Premium, which adds ad-free, bonus/exclusive content, and early binge access to select programming. YouTube Originals are available in over 100 countries worldwide. Keep up with the latest YouTube news by visiting the global platform’s official blog at https://blog.youtube/.