WADE ALLYN FASHION COLLECTION DEBUT AT SCOTTISH RITE BUILDING


WADE ALLYN FASHION COLLECTION DEBUT AT SCOTTISH RITE BUILDING

WADE ALLYN FASHION COLLECTION DEBUT AT SCOTTISH RITE BUILDING

The WADE ALLYN fashion collection by designer Wade Hallock debuted with a private runway show at the Scottish Rite Building near the Miami River. The late 1920s Deco Aztec landmark was transformed by Hallock into a spring fashion wonderland, complete with flowering cherry blossom trees and flattering pink-tinted, close-up-ready lighting. An invitation-only crowd of 450 attended the seated show, where Hallock sent 50 modern, red carpet-worthy looks down the shiny, mylar-covered runway – including five glamourous bridal silhouettes. Imported fabrics of luxurious silks, brocades, and laces with hand-embroidery and embellishment details enhanced the dreamy color palette of blush, pink, mauve, turquoise, fuchsia, gold, bronze, red, emerald, silver, and white. Hallock’s inspiration for his debut collection? The women in his life, whom he considers his “eternal muses.”

“This collection is a celebration of life, love, and feeling beautiful, both inside and out,” says the Miami-based designer. While the inaugural WADE ALLYN collection features solely womenswear, Hallockhas confirmed that next season the brand will expand to include menswear, leather goods, handbags, and wallets and belts, in addition to womenswear. Throughout his successful, decades-long career as an interior designer, Hallock has built his reputation on his ability to remain aware of his client’s needs while enhancing their vision. His visionary talent, attention to detail, and unmatched personal style have made him a trusted residential designer for the world’s most fashion-forward celebrities, including Cher, Pink, and Matthew McConaughey. Hallock’s design empire is now poised to embrace the fashion space with his romantic, luxe new collection for women, WADE ALLYN.

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Photo Credit: The Walk Collective

About Wade Allyn Hallock

Wade Allyn Hallock formed Hallock Design Group in the year 2000. Over the years Wade’s talent and style that has captured the attention of celebrities such as Pink and Matthew McConaughey. He has become the go-to designer for today’s top celebrities in both the music and movie industry seeking his services.

In the year 2022 Wade expanded his brand and started a clothing label named Wade Allyn. His work has already been featured on the cover of Bazaar. His premiere launch for the brand will be in Miami with a lavish runway show with top influencers and local celebrities in attendance.

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